The100: Swimming cats, scary space and forgetica
Doubt yourself At our October shindig in London – the Power of Finding your Truth in Marketing –…
The100 Newsletter
All that's made us clap our hands, tap our feet, or smack our heads from the world of insights and beyond. ✋ Warning: The100 newsletter is not for those of a fixed opinion. Or ostriches.
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11/01/2018
The100: Chaos, data and the sticky stuff of life
The Master at Work For those of you lucky enough to be at our Power of Finding Your Truth in…
10/05/2018
The100: Elephants, 60 minute insights and the return of the Goldfish
Insights in an hour? “In 2011, it felt like there was more time to find a meaningful insight that…
09/21/2018
The100: Churchill, goldfish and getting your factoids right
Brand is an outcome, not an output
09/07/2018
The100: Phone etiquette, Frazzles and the problem with you (yes you)
Thank your critics No-one likes it when their work is criticised – well, maybe not everyone. But…
08/27/2018
The100: Drano, Tony Soprano and the Temple of Trott
The truth, at a stretch On dating sites, it’s proven that men claim to be taller than they actually…
07/13/2018
The100: chasms, culling and the zombie apocalypse
Collateralized debt obligation There’s lots of posts out there on how to tell good stories, but…
06/28/2018
The100: interstitial viewing, everybody lying and the Righteous Brothers
Creativity being killed by data THE (Sir) John Hegarty is pretty damning over what data has done to…
Without good insights, you get bad products
Human-led video analysis and research that sorts the revelations from the rubbish, so you can make products that people really want.