--- title: "The100: Deep work, storytelling and green eggs" description: "Storytelling: The bad How many strategies fail not because they’re bad, but because they’re expressed in a way that is thoroughly unpersuasive? Martin Weigel (yes, yes, we like him lots) shares 13 pieces of advice to help you craft better strategic narratives. This is particularly smart: Steven Spielberg had long wanted people to experience the …" image: https://hello.watchmethink.com/hubfs/Untitled%20design%20(43).png --- [![Bombayworks logotype](https://hello.watchmethink.com/hubfs/raw_assets/public/WatchMeThink_September_2023/images/wmt-logo_inverse.svg "Bombayworks logotype")](https://watchmethink.com/) - [What we do](https://watchmethink.com/#) - [Watch Me Explore](https://watchmethink.com/what-we-do/watch-me-explore) - [Watch Me Develop](https://watchmethink.com/what-we-do/watch-me-develop) - [Watch Me Use](https://watchmethink.com/what-we-do/watch-me-use) - [Watch Me Shop](https://watchmethink.com/what-we-do/watch-me-shop) - [Who it's for](https://watchmethink.com/#) - [Consumer Insights](https://watchmethink.com/who-its-for/consumer-insights) - [Shopper Insights](https://watchmethink.com/who-its-for/shopper-insights) - [Category Management](https://watchmethink.com/who-its-for/category-mangement) - [Innovation & Product Development](https://watchmethink.com/who-its-for/innovation) - [Sensory & Consumer Science](https://watchmethink.com/who-its-for/consumer-science) - [Packaging](https://watchmethink.com/who-its-for/packaging) - [Marketing](https://watchmethink.com/who-its-for/marketing) - [About](https://watchmethink.com/about) - [The 100 Blog](https://blog.watchmethink.com/) - [Contact](https://watchmethink.com/contact) - [Login](https://watchmethink.com/dashboard) - [Sign up](https://watchmethink.com/#) - [Corporate users](https://watchmethink.com/account/register/client) - [Request registration here](https://watchmethink.com/account/register/client) - [Consumer](https://watchmethink.com/account/register/contributor) - [Get paid to review products](https://watchmethink.com/account/register/contributor) Menu # The100: Deep work, storytelling and green eggs - Home - [Blog](https://hello.watchmethink.com/blog) - The100: Deep work, storytelling and green eggs - [Blog home /](https://hello.watchmethink.com/blog) [Alistair Vince](https://hello.watchmethink.com/blog/author/alistair-vince) 04/05/2019 [The100](https://hello.watchmethink.com/blog/tag/the100) [0 Comments](https://hello.watchmethink.com/blog/the100-deep-work-storytelling-and-green-eggs#postComment) 2 Minutes ### Storytelling: The bad How many strategies fail not because they’re bad, but because they’re expressed in a way that is thoroughly unpersuasive? [Martin Weigel (yes, yes, we like him lots) shares 13 pieces of advice to help you craft better strategic narratives](https://www.martinweigel.org/blog/2019/03/20/strategy-needs-good-words/). This is particularly smart: > Steven Spielberg had long wanted people to experience the dislocation he’d felt as a child of divorced parents. Working back from that, he eventually arrived at the story of E.T… Be clear on what you want people to do, and work back from that. Just don’t call it storytelling. ### Storytelling: The good I thoroughly enjoyed [this 88 second video from Kurt Vonnegut on writing a short story](https://www.youtube.com/watch?v=nmVcIhnvSx8). Interestingly, his > every sentence must do one of two things – reveal character or advance the action …is very similar to Weigel’s movement or colour advice. ### Storytelling: The ham (Knew that’d throw you.) Did you know Dr Seuss’s Green Eggs & Ham was written because of a bet that he couldn’t do so using only 50 different words? Me neither. [Turns out such constraints can actually inspire new ideas](https://getpocket.com/explore/item/the-weird-strategy-dr-seuss-used-to-create-his-greatest-work). [And then this story from Dave Trott](http://davetrott.co.uk/2016/02/who-owns-language/) on the origins of the phrase Bob’s your uncle was a revelation. For all our readers not from the UK – stick on any film featuring a Brit, and Bob’s your uncle, you’ll likely hear someone saying it. ### Keep rolling in the deep We’re at our most valuable during deep, undistracted work. However, many of our working environments are set up in a way that prevents us from achieving such magic. Think open plan layouts, phones, emails etc, etc. [Richard Huntington shares his tips for getting your mind fit for deep work](http://www.adliterate.com/2019/03/the-value-of-deep-work-is-your-only-real-value/). The mantra of > you are not paid to be on top of things, you are paid to get to the bottom of them …is a delight and now firmly stuck to my desk. Continuing on from this, Jan Gooding writes about [the difficulty of insisting on more time to think](https://mediatel.co.uk/newsline/2019/03/21/brief-in-haste-repent-at-leisure/). This time related to the briefing process. An important read if you are someone who has to do such things. ### Zee or Zed? Zed of course. But we can debate the value of broad-brush segmentation until the cows come home. However, for those interested in said Gen Z, [here are 995 of them in their own words](https://www.nytimes.com/interactive/2019/us/generation-z.html). [New Republic provides a somewhat more sceptical approach](https://newrepublic.com/article/153400/search-generation-z), summarising what we know so far and warning of emblematic, generational stereotypes: > 61 million young people will live 61 million different lives – about which, for now and maybe forever, it would be futile to generalize. #like #lots ### Bambi in heels [Why did Shoes of Prey (a US bespoke shoe company) fail? Because it listened to customers](https://www.smartcompany.com.au/industries/retail/shoes-of-prey-listened-customers/). It’s an interesting exploration of saying vs doing, and gives advice on how to ensure the research you pay for isn’t rubbish: > Be sure to interrogate your research team about how they will get to real rather than intended behaviour. On another bombshell, 800 scientists are saying [it’s time to abandon statistical significance](https://www.vox.com/latest-news/2019/3/22/18275913/statistical-significance-p-values-explained) with the obvious implications for quant that I 113% agree with. No significant margin of error there, as I’ve never deviated from a stand(ard). --- P.S. We’re running an event in London in May 2019 on [Consumer Closeness](https://hello.watchmethink.com/consumer-closeness-event). [Let me know](mailto:alistair@watchmethink.com) if you fancy joining us, especially as we’ve got discount codes for those of you who make it to the bottom of these posts. Here’s just some of the things you can get an upper hand on by attending: - How to train your empathy muscle based on research into empathy’s structure - Workplace applications of a 5-step framework used by hostage negotiators - Why we should move from customer experience to human experience - How we can make effective decisions under conditions of uncertainty --- #### Tag: [The100](https://hello.watchmethink.com/blog/tag/the100) #### Share: - [Follow us on Facebook](http://www.facebook.com/share.php?u=https://hello.watchmethink.com/blog/the100-deep-work-storytelling-and-green-eggs) - [Follow us on Twitter](https://twitter.com/intent/tweet?url=https://hello.watchmethink.com/blog/the100-deep-work-storytelling-and-green-eggs&text=The100:%20Deep%20work,%20storytelling%20and%20green%20eggs) - [Follow us on Linkedin](http://www.linkedin.com/shareArticle?mini=true&url=https://hello.watchmethink.com/blog/the100-deep-work-storytelling-and-green-eggs) - [Follow us on Pinterest](http://pinterest.com/pin/create/button/?url=https://hello.watchmethink.com/blog/the100-deep-work-storytelling-and-green-eggs&text=The100:%20Deep%20work,%20storytelling%20and%20green%20eggsdescription=Storytelling:%20The%20bad%20How%20many%20strategies%20fail%20not%20because%20they’re%20bad,%20but%20because%20they’re%20expressed%20in%20a%20way%20that%20is%20thoroughly%20unpersuasive?&media=https://3461170.fs1.hubspotusercontent-na1.net/hubfs/3461170/Untitled%20design%20%2843%29.png) --- --- ## From the archives If you like The100, maybe even found it vaguely enjoyable (steady now), you can have a ganders at our previous issues. Fill your boots. [The100](https://hello.watchmethink.com/blog/tag/the100) 04 September, 2026 #### [The100: Patterns that aren't, time well spent and the knights of Arundel](https://hello.watchmethink.com/blog/the100-patterns-that-arent-time-well-spent-and-the-knights-of-arundel) The leadership of sound bites It’s a strange old time in research and insights at the moment, eh?… [Read More](https://hello.watchmethink.com/blog/the100-patterns-that-arent-time-well-spent-and-the-knights-of-arundel) [The100](https://hello.watchmethink.com/blog/tag/the100) 21 August, 2026 #### [The100: Neurononsense, the gym test and the Republic of Olvana](https://hello.watchmethink.com/blog/the100-neurononsense-the-gym-test-and-the-republic-of-olvana) Cite me if you can If I had a cent for every time I heard “95% of purchase decisions are… [Read More](https://hello.watchmethink.com/blog/the100-neurononsense-the-gym-test-and-the-republic-of-olvana) [The100](https://hello.watchmethink.com/blog/tag/the100) 07 August, 2026 #### [The100: Discount loops, The Batman Effect and crimes against the Y axis](https://hello.watchmethink.com/blog/the100-discount-loops-the-batman-effect-and-crimes-against-the-y-axis) Yellow sticker syndrome Mark Ritson has staged an intervention against price promotions and given… [Read More](https://hello.watchmethink.com/blog/the100-discount-loops-the-batman-effect-and-crimes-against-the-y-axis) - Get started - [Login](https://watchmethink.com/account/login) - [Sign up: Corporate User](https://watchmethink.com/account/register/client) - [Sign up: Consumer](https://watchmethink.com/account/register/contributor) - Resources - [Terms for Thinkers](https://watchmethink.com/terms) - [Terms for Adhoc Work](https://watchmethink.com/terms-for-adhoc-work) - [Terms for Subscriptions](https://watchmethink.com/terms-for-subscriptions) - [Terms for Agents](https://watchmethink.com/agent) - About - [Contact us](https://watchmethink.com/contact) - [About us](https://watchmethink.com/about) - [Blog](https://blog.watchmethink.com/) - [Privacy policy](https://watchmethink.com/privacy) - [Equality, diversity and labour standards](https://watchmethink.com/equality-diversity-labour-standards) - Social - [LinkedIn](https://www.linkedin.com/company/watch-me-think) - [Twitter](https://twitter.com/watchmethink) ![cyber-essentials-plus](https://hello.watchmethink.com/hs-fs/hubfs/WatchMeThink_September_2023/images/cyber-essentials-plus.png?width=96&name=cyber-essentials-plus.png "cyber-essentials-plus") ![mrs-logo-cps](https://hello.watchmethink.com/hs-fs/hubfs/WatchMeThink_September_2023/images/mrs-logo-cps.png?width=216&name=mrs-logo-cps.png "mrs-logo-cps") ![watch](https://hello.watchmethink.com/hs-fs/hubfs/WatchMeThink_September_2023/images/watch.png?width=213&name=watch.png "watch") Watch Me Think © 2025. All rights reserved. ![](https://px.ads.linkedin.com/collect/?pid=1498698&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Alistair Vince", "url" : "https://hello.watchmethink.com/blog/author/alistair-vince" }, "dateModified" : "2025-12-03T09:49:38.982Z", "datePublished" : "2019-04-05T10:16:32.000Z", "headline" : "The100: Deep work, storytelling and green eggs", "image" : [ "https://hello.watchmethink.com/hubfs/Untitled%20design%20(43).png" ], "mainEntityOfPage" : { "@id" : "https://hello.watchmethink.com/blog/the100-deep-work-storytelling-and-green-eggs", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://hello.watchmethink.com/hubfs/wmt_logo_rgb_for-web-1.png" }, "name" : "Watch Me Think" } } ```