The100: self-reinforcing cultures and goats cheese chasers
We’re back (panic over).
The100 Newsletter
All that's made us clap our hands, tap our feet, or smack our heads from the world of insights and beyond. ✋ Warning: The100 newsletter is not for those of a fixed opinion. Or ostriches.
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12/28/2018
The100: Best of 2018
Pensive chin stroking. Light chuckling. Exasperated eye rolling. We’ve hopefully had you doing all…
12/08/2018
The100: fantasies, fallacies and chocolate hobnobs
“Narcissism described as Strategy” Okay, stand back. This is powerful stuff and not for the faint…
11/23/2018
The100: rotten brands, effective habits and Fenton (FENTON!)
Just say “no” Gareth Kay writes brilliantly about Brand Rot. A 5 mins read. It’s worth it:
11/11/2018
The100: Swimming cats, scary space and forgetica
Doubt yourself At our October shindig in London – the Power of Finding your Truth in Marketing –…
11/01/2018
The100: Chaos, data and the sticky stuff of life
The Master at Work For those of you lucky enough to be at our Power of Finding Your Truth in…
10/05/2018
The100: Elephants, 60 minute insights and the return of the Goldfish
Insights in an hour? “In 2011, it felt like there was more time to find a meaningful insight that…
09/21/2018
The100: Churchill, goldfish and getting your factoids right
Brand is an outcome, not an output
09/07/2018
The100: Phone etiquette, Frazzles and the problem with you (yes you)
Thank your critics No-one likes it when their work is criticised – well, maybe not everyone. But…
Without good insights, you get bad products
Human-led video analysis and research that sorts the revelations from the rubbish, so you can make products that people really want.