--- title: "The100: Narrative design, retail challenges and Mona Lisa" description: Learning from the best Pixar tell stories like nobody else can. No matter the film, no matter the audience. They always make us feel something. (Why does a bit of dust always get in my eye during the opening scene of Up?) They really are the masters of storytelling and here are their 22 rules … image: https://hello.watchmethink.com/hubfs/Untitled%20design%20(47).png --- [![Bombayworks logotype](https://hello.watchmethink.com/hubfs/raw_assets/public/WatchMeThink_September_2023/images/wmt-logo_inverse.svg "Bombayworks logotype")](https://watchmethink.com/) - [What we do](https://watchmethink.com/#) - [Watch Me Explore](https://watchmethink.com/what-we-do/watch-me-explore) - [Watch Me Develop](https://watchmethink.com/what-we-do/watch-me-develop) - [Watch Me Use](https://watchmethink.com/what-we-do/watch-me-use) - [Watch Me Shop](https://watchmethink.com/what-we-do/watch-me-shop) - [Who it's for](https://watchmethink.com/#) - [Consumer Insights](https://watchmethink.com/who-its-for/consumer-insights) - [Shopper Insights](https://watchmethink.com/who-its-for/shopper-insights) - [Category Management](https://watchmethink.com/who-its-for/category-mangement) - [Innovation & Product Development](https://watchmethink.com/who-its-for/innovation) - [Sensory & Consumer Science](https://watchmethink.com/who-its-for/consumer-science) - [Packaging](https://watchmethink.com/who-its-for/packaging) - [Marketing](https://watchmethink.com/who-its-for/marketing) - [About](https://watchmethink.com/about) - [The 100 Blog](https://blog.watchmethink.com/) - [Contact](https://watchmethink.com/contact) - [Login](https://watchmethink.com/dashboard) - [Sign up](https://watchmethink.com/#) - [Corporate users](https://watchmethink.com/account/register/client) - [Request registration here](https://watchmethink.com/account/register/client) - [Consumer](https://watchmethink.com/account/register/contributor) - [Get paid to review products](https://watchmethink.com/account/register/contributor) Menu # The100: Narrative design, retail challenges and Mona Lisa - Home - [Blog](https://hello.watchmethink.com/blog) - The100: Narrative design, retail challenges and Mona Lisa - [Blog home /](https://hello.watchmethink.com/blog) [Alistair Vince](https://hello.watchmethink.com/blog/author/alistair-vince) 06/11/2019 [The100](https://hello.watchmethink.com/blog/tag/the100) [0 Comments](https://hello.watchmethink.com/blog/the100-narrative-design-retail-challenges-and-mona-lisa#postComment) 2 Minutes **Learning from the best** Pixar tell stories like nobody else can. No matter the film, no matter the audience. They always make us feel something. (Why does a bit of dust always get in my eye during [the opening scene of Up](https://www.youtube.com/watch?v=AyYG0GGvErE)?) They really are the masters of storytelling and [here are their 22 rules for doing so](https://docs.google.com/viewer?a=v&pid=sites&srcid=ZHlzYXJ0Lm9yZ3xtcmVsbGlzfGd4OjFjNDNkMThjY2Q1MmIyNTE). How about number 14 for starters: > *Why must you tell THIS story? What’s the belief burning within you that your story feeds off of? That’s the heart of it.* And this … > *When you’re stuck, make a list of what WOULDN’T happen next. Lots of times the material to get you unstuck will show u*p. Which is actually pretty brilliant life advice as well. Adam Westbrook also explores [how to design stories with narrative drive](https://medium.com/@adamwestbrook/how-to-design-stories-with-narrative-drive-f388338b0fcf). He looks in detail at both narrative and visual progression, the latter section is certainly worth a read for anyone creating video content with us. ### **![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)A Klopp on the back** Last Saturday’s big European soccer final didn’t have a patch on 2005’s Miracle of Istanbul, but there’s no denying Liverpool FC have done well this year – unless you’re part of our Manchester based dev team… So this article on [how Liverpool FC used data to bring them to the brink of glory](https://www.nytimes.com/2019/05/22/magazine/soccer-data-liverpool.html) in the English Premier League is really interesting in a Moneyball kind of way.  On the qual side of the coin, [Alex Murrell distils 10 rules of qualitative research](https://twitter.com/alexjmurrell/status/1133718945763090432) from Jon Steel’s book Truth, Lies and Advertising. All 10 are very strong, but I really liked the phrase *‘Listen with your eyes’* and also thought rule 4 particularly interesting. ### **Movers and shakers** I’d love to be able to speak as clearly and with such knowledge as Scott Galloway. He dissects [what Amazon has done and is still doing to retail in the US](https://twitter.com/profgalloway/status/1131332926849912834); the seemingly likely end of J.C. Penney and how the weak are being culled, for example. Galloway is always excellent to watch and someone to follow if you don’t already. Speaking of Amazon… In [this 3 minute read](https://fs.blog/2019/05/bezos-business-success/), Farnam Street write up [a 6 minute video interview with Jeff Bezos](https://www.youtube.com/watch?v=tSzzjJd5BHk&t=38s) which highlights his 3  big ideas for business success; thinking on a different timescale, putting the customer first and inventing. ### **The Age** Delusion The Adcontrarian has published a clip from his talk at NextM in Copenhagen, where he gave a somewhat direct speech on [the stupidity of ignoring the most valuable generation in the history of marketing](http://adcontrarian.blogspot.com/2019/05/the-stupidity-of-ignoring-older-people.html). He goes on to debunk the myth of ‘younger’ people being ‘more creative’, which also aligns with recent research showing [creativity peaking in your 20s, and then again in your 50s](https://www.bbc.co.uk/news/newsbeat-48077012). Phew.   ### **Mona Lisa Talks** A bit creepy, but seriously impressive. Samsung Research and Skolkovo Institute of Science and Technology have been showcasing their machine learning which brings to life still images of people. And in some cases, brings to life paintings ([jump to 5m10 if you want to see the Mona Lisa talk](https://www.youtube.com/watch?v=p1b5aiTrGzY&feature=youtu.be)). The researchers’ statement under the video is worth mulling over, but whatever your thoughts on the potential negative effects of this, it’s hard not to be wowed (/ freaked out) by the technology. ### **Keep rocking on** Here’s something to make your Friday. It’s an [8 year old drumming along to Good Times, Bad Times](https://twitter.com/jonathancoulton/status/1131776168921829376) by Led Zeppelin. And she absolutely smashes it ? There’s no way you can watch it without smiling. --- #### Tag: [The100](https://hello.watchmethink.com/blog/tag/the100) #### Share: - [Follow us on Facebook](http://www.facebook.com/share.php?u=https://hello.watchmethink.com/blog/the100-narrative-design-retail-challenges-and-mona-lisa) - [Follow us on Twitter](https://twitter.com/intent/tweet?url=https://hello.watchmethink.com/blog/the100-narrative-design-retail-challenges-and-mona-lisa&text=The100:%20Narrative%20design,%20retail%20challenges%20and%20Mona%20Lisa) - [Follow us on Linkedin](http://www.linkedin.com/shareArticle?mini=true&url=https://hello.watchmethink.com/blog/the100-narrative-design-retail-challenges-and-mona-lisa) - [Follow us on Pinterest](http://pinterest.com/pin/create/button/?url=https://hello.watchmethink.com/blog/the100-narrative-design-retail-challenges-and-mona-lisa&text=The100:%20Narrative%20design,%20retail%20challenges%20and%20Mona%20Lisadescription=Learning%20from%20the%20best&media=https://3461170.fs1.hubspotusercontent-na1.net/hubfs/3461170/Untitled%20design%20%2847%29.png) --- --- ## From the archives If you like The100, maybe even found it vaguely enjoyable (steady now), you can have a ganders at our previous issues. 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[The100](https://hello.watchmethink.com/blog/tag/the100) 04 September, 2026 #### [The100: Patterns that aren't, time well spent and the knights of Arundel](https://hello.watchmethink.com/blog/the100-patterns-that-arent-time-well-spent-and-the-knights-of-arundel) The leadership of sound bites It’s a strange old time in research and insights at the moment, eh?… [Read More](https://hello.watchmethink.com/blog/the100-patterns-that-arent-time-well-spent-and-the-knights-of-arundel) [The100](https://hello.watchmethink.com/blog/tag/the100) 21 August, 2026 #### [The100: Neurononsense, the gym test and the Republic of Olvana](https://hello.watchmethink.com/blog/the100-neurononsense-the-gym-test-and-the-republic-of-olvana) Cite me if you can If I had a cent for every time I heard “95% of purchase decisions are… [Read More](https://hello.watchmethink.com/blog/the100-neurononsense-the-gym-test-and-the-republic-of-olvana) [The100](https://hello.watchmethink.com/blog/tag/the100) 07 August, 2026 #### [The100: Discount loops, The Batman Effect and crimes against the Y axis](https://hello.watchmethink.com/blog/the100-discount-loops-the-batman-effect-and-crimes-against-the-y-axis) Yellow sticker syndrome Mark Ritson has staged an intervention against price promotions and given… [Read More](https://hello.watchmethink.com/blog/the100-discount-loops-the-batman-effect-and-crimes-against-the-y-axis) - Get started - [Login](https://watchmethink.com/account/login) - [Sign up: Corporate User](https://watchmethink.com/account/register/client) - [Sign up: Consumer](https://watchmethink.com/account/register/contributor) - Resources - [Terms for Thinkers](https://watchmethink.com/terms) - [Terms for Adhoc Work](https://watchmethink.com/terms-for-adhoc-work) - [Terms for Subscriptions](https://watchmethink.com/terms-for-subscriptions) - [Terms for Agents](https://watchmethink.com/agent) - About - [Contact us](https://watchmethink.com/contact) - [About us](https://watchmethink.com/about) - [Blog](https://blog.watchmethink.com/) - [Privacy policy](https://watchmethink.com/privacy) - [Equality, diversity and labour standards](https://watchmethink.com/equality-diversity-labour-standards) - Social - [LinkedIn](https://www.linkedin.com/company/watch-me-think) - [Twitter](https://twitter.com/watchmethink) ![cyber-essentials-plus](https://hello.watchmethink.com/hs-fs/hubfs/WatchMeThink_September_2023/images/cyber-essentials-plus.png?width=96&name=cyber-essentials-plus.png "cyber-essentials-plus") ![mrs-logo-cps](https://hello.watchmethink.com/hs-fs/hubfs/WatchMeThink_September_2023/images/mrs-logo-cps.png?width=216&name=mrs-logo-cps.png "mrs-logo-cps") ![watch](https://hello.watchmethink.com/hs-fs/hubfs/WatchMeThink_September_2023/images/watch.png?width=213&name=watch.png "watch") Watch Me Think © 2025. All rights reserved. ![](https://px.ads.linkedin.com/collect/?pid=1498698&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Alistair Vince", "url" : "https://hello.watchmethink.com/blog/author/alistair-vince" }, "dateModified" : "2025-12-03T09:57:35.207Z", "datePublished" : "2019-06-11T08:33:45.000Z", "headline" : "The100: Narrative design, retail challenges and Mona Lisa", "image" : [ "https://hello.watchmethink.com/hubfs/Untitled%20design%20(47).png" ], "mainEntityOfPage" : { "@id" : "https://hello.watchmethink.com/blog/the100-narrative-design-retail-challenges-and-mona-lisa", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://hello.watchmethink.com/hubfs/wmt_logo_rgb_for-web-1.png" }, "name" : "Watch Me Think" } } ```