The100: Best of 2025
Well! That’s another trip around the sun complete.
The100 Newsletter
All that's made us clap our hands, tap our feet, or smack our heads from the world of insights and beyond. ✋ Warning: The100 newsletter is not for those of a fixed opinion. Or ostriches.
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11/28/2025
The100: Choice paralysis, signal spotting, and stadium beer vendors
When choosing is confusing Dr Arry Tanusondjaja has been shaking his fist at the persistent myth…
11/14/2025
The100: Accidental innovation, ask vs. guess culture, and space logos
“Then who exactly are we making ideas for?” Sam Williams, head of strategy at AMV BBDO, made a…
10/31/2025
The100: Product failure rates debunked, storytelling frameworks, and elephants vs. pumpkins
Do 80% of new products really fail? The Ehrenberg Bass Institute has a track record of blowing up…
10/17/2025
The100: Peak social media, rebuilding attention and the most beautiful libraries in the world
Have we passed peak social media?... …The Financial Times thinks so($). Their recent article showed…
10/03/2025
The100: American Eagle, perspective triangulation and gnome bones
“You are not the consumer” Remember the Sydney Sweeney and American Eagle kerfluffle? There was the…
09/19/2025
The100: Uber’s research playbook, online delivery models and polyphonic ringtones
UberCool Back in 2017, Uber had a problem. Passengers were so unhappy with UberPool that Uber…
09/05/2025
The100: Expanding time, talking to animals and Chile’s Atacama Desert
SharkNinja’s $16B+ Product Machine SharkNinja must see more launches than a shipyard. Each year…
08/22/2025
The100: The price of American made, judgement economies and 1880s hipsters
Does your brand need to be polarising to be successful? From their grand palaces of ‘hot takes’,…
Without good insights, you get bad products
Human-led video analysis and research that sorts the revelations from the rubbish, so you can make products that people really want.