The100: Patterns that aren't, time well spent and the knights of Arundel
The leadership of sound bites It’s a strange old time in research and insights at the moment, eh?…
The100 Newsletter
All that's made us clap our hands, tap our feet, or smack our heads from the world of insights and beyond. ✋ Warning: The100 newsletter is not for those of a fixed opinion. Or ostriches.
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08/21/2026
The100: Neurononsense, the gym test and the Republic of Olvana
Cite me if you can If I had a cent for every time I heard “95% of purchase decisions are…
08/07/2026
The100: Discount loops, The Batman Effect and crimes against the Y axis
Yellow sticker syndrome Mark Ritson has staged an intervention against price promotions and given…
07/24/2026
The100: Finding the words, scrolling no more and 149,677 maps
Finding the words So, you’ve got your insight (yay!). But now you need to articulate it in a way…
07/10/2026
The100: Vending machine psychology, competitive rooms and yellow stripey things
Definitely or maybe? Would you rather the chance to win something for free, or be certain of…
06/26/2026
The100: Empathy maps, World Cup stats and Elias Thorne
Clamber inside their head Next time you want to put yourself in someone else's shoes (and after…
06/12/2026
The100: Overwhelm, artificial cognition and gastrodiplomacy
It’s your job to make things easy Tom Goodwin has once again applied a defibrillator to marketing…
05/29/2026
The100: Goliath brands, the right kind of wrong and ice skating in Alaska
Show me the consistency Archduke of Marketing Essentials, Mark Ritson, has had a pop at the…
05/15/2026
The100: Conspiracy raccoons, twin geniuses and the great unspeaking
Good day out, that! Yesterday was an absolute rip snorter of a day.
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