The100: Hindsight bias, conversational dogmas and air fresheners
Jazz, blues, and Chicago views
The100 Newsletter
All that's made us clap our hands, tap our feet, or smack our heads from the world of insights and beyond. ✋ Warning: The100 newsletter is not for those of a fixed opinion. Or ostriches.
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02/20/2026
The100: Definitions of “insight”, creative bravery and how to dice an onion
What actually is insight? Umar Ghumman collected and compiled 30 definitions of "insight". Pints…
02/06/2026
The100: Data saturation, picture power and unusually large hippocampuses
What do you think? Neil Perkin had some smart thoughts on the role of AI in workplace learning. Now…
01/23/2026
The100: Intentional inefficiencies, the boldness trap and business hotel rooms
The era of Maximiniflation has begun In his latest serving of sense, Mark Ritson has been writing…
01/09/2026
The100: Uncertainty, technical debt and The Upside Down
The year of the horse Happy New Year and all that jazz. Welcome to another year of poking bears and…
11/28/2025
The100: Choice paralysis, signal spotting, and stadium beer vendors
When choosing is confusing Dr Arry Tanusondjaja has been shaking his fist at the persistent myth…
11/14/2025
The100: Accidental innovation, ask vs. guess culture, and space logos
“Then who exactly are we making ideas for?” Sam Williams, head of strategy at AMV BBDO, made a…
10/31/2025
The100: Product failure rates debunked, storytelling frameworks, and elephants vs. pumpkins
Do 80% of new products really fail? The Ehrenberg Bass Institute has a track record of blowing up…
Without good insights, you get bad products
Human-led video analysis and research that sorts the revelations from the rubbish, so you can make products that people really want.