The100: Intentional inefficiencies, the boldness trap and business hotel rooms
The era of Maximiniflation has begun In his latest serving of sense, Mark Ritson has been writing…
The100 Newsletter
All that's made us clap our hands, tap our feet, or smack our heads from the world of insights and beyond. ✋ Warning: The100 newsletter is not for those of a fixed opinion. Or ostriches.
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01/09/2026
The100: Uncertainty, technical debt and The Upside Down
The year of the horse Happy New Year and all that jazz. Welcome to another year of poking bears and…
11/28/2025
The100: Choice paralysis, signal spotting, and stadium beer vendors
When choosing is confusing Dr Arry Tanusondjaja has been shaking his fist at the persistent myth…
11/14/2025
The100: Accidental innovation, ask vs. guess culture, and space logos
“Then who exactly are we making ideas for?” Sam Williams, head of strategy at AMV BBDO, made a…
10/31/2025
The100: Product failure rates debunked, storytelling frameworks, and elephants vs. pumpkins
Do 80% of new products really fail? The Ehrenberg Bass Institute has a track record of blowing up…
10/17/2025
The100: Peak social media, rebuilding attention and the most beautiful libraries in the world
Have we passed peak social media?... …The Financial Times thinks so($). Their recent article showed…
10/03/2025
The100: American Eagle, perspective triangulation and gnome bones
“You are not the consumer” Remember the Sydney Sweeney and American Eagle kerfluffle? There was the…
09/19/2025
The100: Uber’s research playbook, online delivery models and polyphonic ringtones
UberCool Back in 2017, Uber had a problem. Passengers were so unhappy with UberPool that Uber…
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