--- title: "The100: Best of 2017" description: (Drum roll…) The 10th most popular piece from 2017 was… 8 creative ways to share your research. We spend all that effort, then what… Tied at 8th How smartphones aren’t destroying kids, they’re destroying adults – apart from when they’re making extremely insightful videos for progressive research agencies, of course. 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We spend all that effort, then what… ## Tied at 8th How [smartphones aren’t destroying kids](https://daily.jstor.org/yes-smartphones-are-destroying-a-generation-but-not-of-kids/), they’re destroying adults – apart from when they’re making extremely insightful videos for progressive research agencies, of course. Plus [how the UK election destroyed market research](https://www.campaignlive.co.uk/article/general-election-kill-market-research-know/1431465) as we know it. *Spoiler alert*: it hasn’t really. ## In 7th The [museum of failure](https://qz.com/956795/swedens-museum-of-failure-a-spectacular-catalogue-of-the-worlds-worst-innovations/) and the products, such as Colgate’s Beef Lasagne, that featured in it. ## And 6th [Lots of pictures of people sleeping in museums](https://peoplesleepinginmuseums.tumblr.com/) – to be fair, it is quite compelling. ## In 5th What defines an award winning insight team? Outside of using fresh new innovative techniques such as video? [Get your answers here](https://www.linkedin.com/pulse/what-defines-award-winning-insight-team-real-impact-caroline-florence/). ## 4th *“It’s OK to sing.”*  Here’s a reassuring [poster you can print out](http://govdesign.tumblr.com/post/144909646023/download-the-poster-its-ok-to)and stick by your desk to look at every now and again. ## 3rd A 153 slide deck! I know. But not as horrific as it sounds.  [It’s all about the use and abuse of research](https://www.slideshare.net/mweigel/martin-weigel-salmon-vs-lamposts-the-use-and-abuse-of-research). It’s my personal favourite from this year. ## Runner Up Some very [interesting story formats for news](https://medium.com/bbc-news-labs/beyond-800-words-new-digital-story-formats-for-news-ab9b2a2d0e0d) – which could (and should) be applied elsewhere. ## And the most popular article in 2017? Russell Davies outlines some 1st class tips on [giving presentations for those that don’t like giving presentations](http://www.doingpresentations.com/tips.html).  To be fair, that’s most of us, which is probably why it’s been the most popular piece. --- #### Tag: [The100](https://hello.watchmethink.com/blog/tag/the100) #### Share: - [Follow us on Facebook](http://www.facebook.com/share.php?u=https://hello.watchmethink.com/blog/the100-10-most-popular-articles-in-2017) - [Follow us on Twitter](https://twitter.com/intent/tweet?url=https://hello.watchmethink.com/blog/the100-10-most-popular-articles-in-2017&text=The100:%20Best%20of%202017) - [Follow us on Linkedin](http://www.linkedin.com/shareArticle?mini=true&url=https://hello.watchmethink.com/blog/the100-10-most-popular-articles-in-2017) - [Follow us on Pinterest](http://pinterest.com/pin/create/button/?url=https://hello.watchmethink.com/blog/the100-10-most-popular-articles-in-2017&text=The100:%20Best%20of%202017description=(Drum%20roll…)&media=https://3461170.fs1.hubspotusercontent-na1.net/hubfs/3461170/The100%20Banners%20%281920%20x%201080%20px%29-1.png) --- --- ## From the archives If you like The100, maybe even found it vaguely enjoyable (steady now), you can have a ganders at our previous issues. 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[The100](https://hello.watchmethink.com/blog/tag/the100) 04 September, 2026 #### [The100: Patterns that aren't, time well spent and the knights of Arundel](https://hello.watchmethink.com/blog/the100-patterns-that-arent-time-well-spent-and-the-knights-of-arundel) The leadership of sound bites It’s a strange old time in research and insights at the moment, eh?… [Read More](https://hello.watchmethink.com/blog/the100-patterns-that-arent-time-well-spent-and-the-knights-of-arundel) [The100](https://hello.watchmethink.com/blog/tag/the100) 21 August, 2026 #### [The100: Neurononsense, the gym test and the Republic of Olvana](https://hello.watchmethink.com/blog/the100-neurononsense-the-gym-test-and-the-republic-of-olvana) Cite me if you can If I had a cent for every time I heard “95% of purchase decisions are… [Read More](https://hello.watchmethink.com/blog/the100-neurononsense-the-gym-test-and-the-republic-of-olvana) [The100](https://hello.watchmethink.com/blog/tag/the100) 07 August, 2026 #### [The100: Discount loops, The Batman Effect and crimes against the Y axis](https://hello.watchmethink.com/blog/the100-discount-loops-the-batman-effect-and-crimes-against-the-y-axis) Yellow sticker syndrome Mark Ritson has staged an intervention against price promotions and given… [Read More](https://hello.watchmethink.com/blog/the100-discount-loops-the-batman-effect-and-crimes-against-the-y-axis) - Get started - [Login](https://watchmethink.com/account/login) - [Sign up: Corporate User](https://watchmethink.com/account/register/client) - [Sign up: Consumer](https://watchmethink.com/account/register/contributor) - Resources - [Terms for Thinkers](https://watchmethink.com/terms) - [Terms for Adhoc Work](https://watchmethink.com/terms-for-adhoc-work) - [Terms for Subscriptions](https://watchmethink.com/terms-for-subscriptions) - [Terms for Agents](https://watchmethink.com/agent) - About - [Contact us](https://watchmethink.com/contact) - [About us](https://watchmethink.com/about) - [Blog](https://blog.watchmethink.com/) - [Privacy policy](https://watchmethink.com/privacy) - [Equality, diversity and labour standards](https://watchmethink.com/equality-diversity-labour-standards) - Social - [LinkedIn](https://www.linkedin.com/company/watch-me-think) - [Twitter](https://twitter.com/watchmethink) ![cyber-essentials-plus](https://hello.watchmethink.com/hs-fs/hubfs/WatchMeThink_September_2023/images/cyber-essentials-plus.png?width=96&name=cyber-essentials-plus.png "cyber-essentials-plus") ![mrs-logo-cps](https://hello.watchmethink.com/hs-fs/hubfs/WatchMeThink_September_2023/images/mrs-logo-cps.png?width=216&name=mrs-logo-cps.png "mrs-logo-cps") ![watch](https://hello.watchmethink.com/hs-fs/hubfs/WatchMeThink_September_2023/images/watch.png?width=213&name=watch.png "watch") Watch Me Think © 2025. All rights reserved. ![](https://px.ads.linkedin.com/collect/?pid=1498698&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Alistair Vince", "url" : "https://hello.watchmethink.com/blog/author/alistair-vince" }, "dateModified" : "2025-12-01T14:27:17.179Z", "datePublished" : "2017-12-29T15:01:00.000Z", "headline" : "The100: Best of 2017", "image" : [ "https://hello.watchmethink.com/hubfs/The100%20Banners%20(1920%20x%201080%20px)-1.png" ], "mainEntityOfPage" : { "@id" : "https://hello.watchmethink.com/blog/the100-10-most-popular-articles-in-2017", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://hello.watchmethink.com/hubfs/wmt_logo_rgb_for-web-1.png" }, "name" : "Watch Me Think" } } ```