The100: Fredkin’s Paradox, how to stop having ideas and the perfect circle
Apply liberally to decision paralysis Russell Davies has completely rearranged the furniture of my…
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The100
09/18/2026
The100: Dyson’s toothbrush, funhouse mirrors and aerodynamic nose blowing
Dyson drops anchor Watching Richard Shotton and Rory Sutherland in a round of idea ping-pong is an…
09/04/2026
The100: Patterns that aren't, time well spent and the knights of Arundel
The leadership of sound bites It’s a strange old time in research and insights at the moment, eh?…
08/21/2026
The100: Neurononsense, the gym test and the Republic of Olvana
Cite me if you can If I had a cent for every time I heard “95% of purchase decisions are…
08/07/2026
The100: Discount loops, The Batman Effect and crimes against the Y axis
Yellow sticker syndrome Mark Ritson has staged an intervention against price promotions and given…
07/24/2026
The100: Finding the words, scrolling no more and 149,677 maps
Finding the words So, you’ve got your insight (yay!). But now you need to articulate it in a way…
07/10/2026
The100: Vending machine psychology, competitive rooms and yellow stripey things
Definitely or maybe? Would you rather the chance to win something for free, or be certain of…
06/26/2026
The100: Empathy maps, World Cup stats and Elias Thorne
Clamber inside their head Next time you want to put yourself in someone else's shoes (and after…
06/12/2026
The100: Overwhelm, artificial cognition and gastrodiplomacy
It’s your job to make things easy Tom Goodwin has once again applied a defibrillator to marketing…
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