--- title: Watch Me Think Blog | The100 (3) description: The100 | (3) --- [![Bombayworks logotype](https://hello.watchmethink.com/hubfs/raw_assets/public/WatchMeThink_September_2023/images/wmt-logo_inverse.svg "Bombayworks logotype")](https://watchmethink.com/) - [What we do](https://watchmethink.com/#) - [Watch Me Explore](https://watchmethink.com/what-we-do/watch-me-explore) - [Watch Me Develop](https://watchmethink.com/what-we-do/watch-me-develop) - [Watch Me Use](https://watchmethink.com/what-we-do/watch-me-use) - [Watch Me Shop](https://watchmethink.com/what-we-do/watch-me-shop) - [Who it's for](https://watchmethink.com/#) - [Consumer Insights](https://watchmethink.com/who-its-for/consumer-insights) - [Shopper Insights](https://watchmethink.com/who-its-for/shopper-insights) - [Category Management](https://watchmethink.com/who-its-for/category-mangement) - [Innovation & Product Development](https://watchmethink.com/who-its-for/innovation) - [Sensory & Consumer Science](https://watchmethink.com/who-its-for/consumer-science) - [Packaging](https://watchmethink.com/who-its-for/packaging) - [Marketing](https://watchmethink.com/who-its-for/marketing) - [About](https://watchmethink.com/about) - [The 100 Blog](https://blog.watchmethink.com/) - [Contact](https://watchmethink.com/contact) - [Login](https://watchmethink.com/dashboard) - [Sign up](https://watchmethink.com/#) - [Corporate users](https://watchmethink.com/account/register/client) - [Request registration here](https://watchmethink.com/account/register/client) - [Consumer](https://watchmethink.com/account/register/contributor) - [Get paid to review products](https://watchmethink.com/account/register/contributor) Menu # The100 Newsletter All that's made us clap our hands, tap our feet, or smack our heads from the world of insights and beyond. ✋ Warning: The100 newsletter is not for those of a fixed opinion. Or ostriches. Sign up your soul here ![Untitled design2](https://hello.watchmethink.com/hubfs/Untitled%20design2.png) ## The100 01/23/2026 #### [The100: Intentional inefficiencies, the boldness trap and business hotel rooms](https://hello.watchmethink.com/blog/the100-intentional-inefficiencies-the-boldness-trap-and-business-hotel-rooms) The era of Maximiniflation has begun In his latest serving of sense, Mark Ritson has been writing… 01/09/2026 #### [The100: Uncertainty, technical debt and The Upside Down](https://hello.watchmethink.com/blog/the100-uncertainty-technical-debt-and-the-upside-down) The year of the horse Happy New Year and all that jazz. Welcome to another year of poking bears and… 12/12/2025 #### [The100: Best of 2025](https://hello.watchmethink.com/blog/the100-best-of-2025) Well! That’s another trip around the sun complete. 11/28/2025 #### [The100: Choice paralysis, signal spotting, and stadium beer vendors](https://hello.watchmethink.com/blog/the100-choice-paralysis-signal-spotting-and-stadium-beer-vendors) When choosing is confusing Dr Arry Tanusondjaja has been shaking his fist at the persistent myth… 11/14/2025 #### [The100: Accidental innovation, ask vs. guess culture, and space logos](https://hello.watchmethink.com/blog/the100-accidental-innovation-ask-vs.-guess-culture-and-space-logos) “Then who exactly are we making ideas for?” Sam Williams, head of strategy at AMV BBDO, made a… 10/31/2025 #### [The100: Product failure rates debunked, storytelling frameworks, and elephants vs. pumpkins](https://hello.watchmethink.com/blog/the100-product-failure-rates-debunked-storytelling-frameworks-and-elephants-vs.-pumpkins) Do 80% of new products really fail? The Ehrenberg Bass Institute has a track record of blowing up… 10/17/2025 #### [The100: Peak social media, rebuilding attention and the most beautiful libraries in the world](https://hello.watchmethink.com/blog/the100-peak-social-media-rebuilding-attention-and-the-most-beautiful-libraries-in-the-world-1) Have we passed peak social media?... …The Financial Times thinks so($). Their recent article showed… 10/03/2025 #### [The100: American Eagle, perspective triangulation and gnome bones](https://hello.watchmethink.com/blog/the100-american-eagle-perspective-triangulation-and-gnome-bones) “You are not the consumer” Remember the Sydney Sweeney and American Eagle kerfluffle? There was the… 09/19/2025 #### [The100: Uber’s research playbook, online delivery models and polyphonic ringtones](https://hello.watchmethink.com/blog/the100-ubers-research-playbook-online-delivery-models-and-polyphonic-ringtones) UberCool Back in 2017, Uber had a problem. Passengers were so unhappy with UberPool that Uber… [1](https://hello.watchmethink.com/blog) [2](https://hello.watchmethink.com/blog/tag/the100/page/2) [3](https://hello.watchmethink.com/blog/tag/the100/page/3) [4](https://hello.watchmethink.com/blog/tag/the100/page/4) [5](https://hello.watchmethink.com/blog/tag/the100/page/5) ![Beef\_Shampoo](https://hello.watchmethink.com/hs-fs/hubfs/Beef_Shampoo.png?width=206&height=400&name=Beef_Shampoo.png "Beef_Shampoo") ## Without good insights, you get bad products Human-led video analysis and research that sorts the revelations from the rubbish, so you can make products that people really want. 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