The100: IKEA effects, the voice of reason and pozzy-wallahs
Marriages taken in part-exchange The IKEA Effect is an interesting bias whereby we value things…
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The100
07/22/2022
The100: Disruption nonsense, better briefing and the history of avocados
Be brief, be better A study last year by BetterBriefs caused a core reactor meltdown after finding…
07/08/2022
The100: Nicey-nicey ads, real strategy, and nessecarily [sic]
No such thing as ‘strategic planning’ Roger Martin, Professor Emeritus at University of Toronto’s…
06/24/2022
The100: The psychology of habit, positive pitching and my spirit animal
“They don’t say what they think” For those of you that missed Nudgestock, it’s worth catching up on…
06/10/2022
The100: Local lenses, forms of stupidity & Americanization
The 70s are for the newly 70’d When it comes to people, and our assumptions surrounding them, this…
05/20/2022
The100: Cognitive empathy, broken Nudge theory and Lisbon’s toilets
Nudge, nudge, hoodwink Tim Harford wrote an excellent piece in the FT called ‘What nudge theory got…
05/06/2022
The100: Generational generalisations, poisonous creativity & Haribo grapes
Told you it was dynamite I had the pleasure of chatting with Tom Goodwin for an hour earlier this…
04/22/2022
The100: Algospeak, logo debranding and polite elephants
Context is everything Adam Ferrier writes about why creativity always loses the battle against…
04/08/2022
The100: Clients vs agencies, reality checks, and pillow fights
Ask-a-Researcher Is there a better combination than when something is both useful and fun? Didn’t…
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