The100: Syllogistic reasoning, better briefs and the Burlap King
Machines need paths With apologies to many out there hanging their proverbial hat on AI, we have…
The100 Newsletter
All that's made us clap our hands, tap our feet, or smack our heads from the world of insights and beyond. ✋ Warning: The100 newsletter is not for those of a fixed opinion. Or ostriches.
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The100
10/08/2021
The100: Uncertainty testing, impressing strangers & brown sauce
Nice egg, Mr Fabergé, but… Rory Sutherland (does it again) on how looking at the parts can destroy…
09/24/2021
The100: Sonic extinguishers, supply chains and cheese (of course)
Imposter imposters As Tim Minchin said of imposter syndrome:
08/27/2021
The100: Brand purpose, how to remember, and Miami Vice
“The Danger of a Single Story” The copywriter who just keeps on giving: Dave Trott again with a…
08/13/2021
The100: Productive arguments, lingering fatigue and trailercore
In praise of terrific arguments We shouldn’t avoid robust, passionate, biased argument. In fact,…
07/30/2021
The100: Timing with toasters, the illusion of certainty & Peppa Pig
Expressed user need This 101 on user needs is excellent. It contains (and links to) all you need to…
07/16/2021
The100: saying vs doing, video essays and barking for yourself
Are you a hanger or a dumper? Richard Shotton features on The Day One podcast. He’s discussing his…
07/02/2021
The100: Visual thinking, Hotelling’s law and perfectionist narratives
Painting with numbers Hannah Fry discusses visual thinking. It’s fascinating how it can reveal what…
Without good insights, you get bad products
Human-led video analysis and research that sorts the revelations from the rubbish, so you can make products that people really want.