The100 Newsletter
All that's made us clap our hands, tap our feet, or smack our heads from the world of insights and beyond. ✋ Warning: The100 newsletter is not for those of a fixed opinion. Or ostriches.
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The100
08/27/2021
The100: Brand purpose, how to remember, and Miami Vice
“The Danger of a Single Story” The copywriter who just keeps on giving: Dave Trott again with a…
08/13/2021
The100: Productive arguments, lingering fatigue and trailercore
In praise of terrific arguments We shouldn’t avoid robust, passionate, biased argument. In fact,…
07/30/2021
The100: Timing with toasters, the illusion of certainty & Peppa Pig
Expressed user need This 101 on user needs is excellent. It contains (and links to) all you need to…
07/16/2021
The100: saying vs doing, video essays and barking for yourself
Are you a hanger or a dumper? Richard Shotton features on The Day One podcast. He’s discussing his…
07/02/2021
The100: Visual thinking, Hotelling’s law and perfectionist narratives
Painting with numbers Hannah Fry discusses visual thinking. It’s fascinating how it can reveal what…
06/18/2021
The100: Smorgasbords of blandness, jingles & a helping of “I don’t care”
The pig in the python is passing through You’re no doubt aware that we’re all ignoring “the most…
06/04/2021
The100: Insider-outsiders, geriatric millennials and conversational gambits
When the numbers don’t add up (on their own) Among the many problems with the world? Our tendency…
05/21/2021
The100: Marketing myopia, mirror neurons and Posh Spice
The over-focus on the present The right honorable gentleman, Tom Roach, has written a stupendous…
Without good insights, you get bad products
Human-led video analysis and research that sorts the revelations from the rubbish, so you can make products that people really want.