The100: American Eagle, perspective triangulation and gnome bones
“You are not the consumer” Remember the Sydney Sweeney and American Eagle kerfluffle? There was the…
The100 Newsletter
All that's made us clap our hands, tap our feet, or smack our heads from the world of insights and beyond. ✋ Warning: The100 newsletter is not for those of a fixed opinion. Or ostriches.
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09/19/2025
The100: Uber’s research playbook, online delivery models and polyphonic ringtones
UberCool Back in 2017, Uber had a problem. Passengers were so unhappy with UberPool that Uber…
09/05/2025
The100: Expanding time, talking to animals and Chile’s Atacama Desert
SharkNinja’s $16B+ Product Machine SharkNinja must see more launches than a shipyard. Each year…
08/22/2025
The100: The price of American made, judgement economies and 1880s hipsters
Does your brand need to be polarising to be successful? From their grand palaces of ‘hot takes’,…
08/08/2025
The100: Selling ideas, yes/yes questions and growing older
Part myth-busting, part reality check, part blueprint Her Serene Highness of Talking Massive Sense,…
07/25/2025
The100: Chaos packaging, avoiding errors and building Bluey
The things that haven’t changed John Sills has shown that, despite all of the incredible changes…
07/11/2025
The100: Simulating scent, universally cool and Arun’s roof
Comparing apples to sliced apples When scent is central to a product, on-pack imagery that evokes…
Without good insights, you get bad products
Human-led video analysis and research that sorts the revelations from the rubbish, so you can make products that people really want.