--- title: "The100: Best of 2025" description: "The100: Best of 2025" image: https://hello.watchmethink.com/hubfs/The100%20Banners%20(1920%20x%201080%20px)%20(1).png --- [![Bombayworks logotype](https://hello.watchmethink.com/hubfs/raw_assets/public/WatchMeThink_September_2023/images/wmt-logo_inverse.svg "Bombayworks logotype")](https://watchmethink.com/) - [What we do](https://watchmethink.com/#) - [Watch Me Explore](https://watchmethink.com/what-we-do/watch-me-explore) - [Watch Me Develop](https://watchmethink.com/what-we-do/watch-me-develop) - [Watch Me Use](https://watchmethink.com/what-we-do/watch-me-use) - [Watch Me Shop](https://watchmethink.com/what-we-do/watch-me-shop) - [Who it's for](https://watchmethink.com/#) - [Consumer Insights](https://watchmethink.com/who-its-for/consumer-insights) - [Shopper Insights](https://watchmethink.com/who-its-for/shopper-insights) - [Category Management](https://watchmethink.com/who-its-for/category-mangement) - [Innovation & Product Development](https://watchmethink.com/who-its-for/innovation) - [Sensory & Consumer Science](https://watchmethink.com/who-its-for/consumer-science) - [Packaging](https://watchmethink.com/who-its-for/packaging) - [Marketing](https://watchmethink.com/who-its-for/marketing) - [About](https://watchmethink.com/about) - [The 100 Blog](https://blog.watchmethink.com/) - [Contact](https://watchmethink.com/contact) - [Login](https://watchmethink.com/dashboard) - [Sign up](https://watchmethink.com/#) - [Corporate users](https://watchmethink.com/account/register/client) - [Request registration here](https://watchmethink.com/account/register/client) - [Consumer](https://watchmethink.com/account/register/contributor) - [Get paid to review products](https://watchmethink.com/account/register/contributor) Menu # The100: Best of 2025 - Home - [Blog](https://hello.watchmethink.com/blog) - The100: Best of 2025 - [Blog home /](https://hello.watchmethink.com/blog) [Fran](https://hello.watchmethink.com/blog/author/fran) 12/12/2025 [The100](https://hello.watchmethink.com/blog/tag/the100) [0 Comments](https://hello.watchmethink.com/blog/the100-best-of-2025#postComment) 1 Minutes Well! That’s another trip around the sun complete.  And so, as is tradition, we’re finishing off the year with the 10 most clicked articles in The100 during the last 12 months. Usual serving suggestion applies: Best enjoyed with a cuppa.   ## In 10th A guide to [what the Brits mean when they say certain things.](https://www.linkedin.com/posts/rob-chester-10614315_we-are-a-strange-lot-i-used-several-similar-activity-7313872381901459456-QR-G/) I wonder how LLMs cope with this?   ## In 9th Domo’s ever interesting [‘every minute of the day’ graphic.](https://www.domo.com/learn/infographic/data-never-sleeps-12) Which, if my maths is correct, shows that for every 50 steps taken in America, 1 minute of Netflix is watched.    ## In 8th If you do any presenting, then [this interview](https://www.youtube.com/watch?v=v_V8lY1t1_g) with the all time master, Marcus Henry Brown, will most certainly help. (Marcus’s [Canvas tool](https://speakery.de/en/the-speakery-presentation-canvas/) is also ace.)    ## In 7th Grant Slatton’s piece on how [Nobody Cares](https://grantslatton.com/nobody-cares) is spot on. Especially the bluetooth speaker, self order kiosks and escalators.    ## In 6th Lots of people are going to be asking you for lots of things next year. Here are [some useful templates to help you say no.](https://www.starterstory.com/how-to-say-no?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8LH1NZ3GUPk6IykNSRzL2DAWvt0xyBGJQkuka-yn_tnqpL9FLD_C_0iP0d8QfPdEmF8Cxc)   ## In 5th Better Stories did the lord's work by [cataloguing 15 storytelling frameworks,](https://www.betterstories.org/_files/ugd/9de62c_9c71889472344fed81031b159f48ee99.pdf) complete with instructions on when to use each.    ## In 4th “Chaos packaging” and putting familiar products in surprising formats has been popping up a lot this year. Jasmine Bina shared how successful chaos packaging (and other broken category norms) can be explained by [flouting the rules of social and economic capital.](http://tiktok.com/@jasmine_bina/video/7367525899849207083?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8GtHFPfHLQDjFmwWc-Fphi9FIurIRPyPPUjo-UjC9v2epx2txKZvBxfBA5ydF-8fJdBpqh)   ## In 3rd Some great ideas in the comments for ways to replace [the awkwardness of going round the room and introducing yourself.](https://www.linkedin.com/posts/arji-manuelpillai-7183941a_guys-i-need-to-destroy-a-certain-check-in-activity-7313085746171510784-q9I2/?&utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--62nJ1fmxQh02IjvJMnlEcWfJ2I27L-EYlXKmnMH_2ZYW47yUfeJ2JNXIcLazaHOAv8o0I) I particularly like the ‘tell us your name and something about your name’.     ## In 2nd Old, but gold. [A 9 year old clip from SNL](https://www.youtube.com/watch?v=vKOb-kmOgpI&ab_channel=SaturdayNightLive&utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9tNhBs-QowmyzxvEW9K0_MFIhTP9dL6jdEIoOh6WMibxt0Sf6vi2Aoz2Q9TTz9lJ9NpPA7) on the bubble. Funny, observant and coming true.    ## In 1st [Richard Huntington’s value grid.](https://www.linkedin.com/posts/richard-huntington-59a3761b9_the-value-grid-ugcPost-7338121193763340289-cTzK/) By his reckoning, there are 9 value positions, but only 5 are advantageous places to be.    Thanks a million for taking the time this year to read The100. Have a wonderful break and I’m looking forward to hopefully making you think, and smile, in 2026.  Catch ya on the other side, *Fran* P.S. If you want to do the Time Warp, it’s just a jump to the left, a step to the right and click your mouse on the link: [The100: Best of 2024](https://hello.watchmethink.com/blog/the100-the-best-of-2024?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_uI8TW_MO2ixmiV_bcnaas1O5FeNCnHdILW3gPcY9FbJW9w54DENwBle0qiJWcw7NY0a9G) [The100: Best of 2023](https://hello.watchmethink.com/blog/the100-the-best-of-2023?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_uI8TW_MO2ixmiV_bcnaas1O5FeNCnHdILW3gPcY9FbJW9w54DENwBle0qiJWcw7NY0a9G)  [The100: Best of 2022](https://hello.watchmethink.com/blog/the100-the-best-of-2022?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_uI8TW_MO2ixmiV_bcnaas1O5FeNCnHdILW3gPcY9FbJW9w54DENwBle0qiJWcw7NY0a9G)  [The100: Best of 2021](https://hello.watchmethink.com/blog/the100-best-of-2021?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_uI8TW_MO2ixmiV_bcnaas1O5FeNCnHdILW3gPcY9FbJW9w54DENwBle0qiJWcw7NY0a9G)  [The100: Best of 2020](https://hello.watchmethink.com/blog/the100-best-of-2020?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_uI8TW_MO2ixmiV_bcnaas1O5FeNCnHdILW3gPcY9FbJW9w54DENwBle0qiJWcw7NY0a9G)  [The100: Best of 2019](https://hello.watchmethink.com/blog/best-of-the100-strategy-storytelling-and-leftovers?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_uI8TW_MO2ixmiV_bcnaas1O5FeNCnHdILW3gPcY9FbJW9w54DENwBle0qiJWcw7NY0a9G)  [The100: Best of 2018](https://hello.watchmethink.com/blog/the100-best-of-2018?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_uI8TW_MO2ixmiV_bcnaas1O5FeNCnHdILW3gPcY9FbJW9w54DENwBle0qiJWcw7NY0a9G)  [The100: Best of 2017](https://hello.watchmethink.com/blog/the100-10-most-popular-articles-in-2017?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_uI8TW_MO2ixmiV_bcnaas1O5FeNCnHdILW3gPcY9FbJW9w54DENwBle0qiJWcw7NY0a9G)   --- #### Tag: [The100](https://hello.watchmethink.com/blog/tag/the100) #### Share: - [Follow us on Facebook](http://www.facebook.com/share.php?u=https://hello.watchmethink.com/blog/the100-best-of-2025) - [Follow us on Twitter](https://twitter.com/intent/tweet?url=https://hello.watchmethink.com/blog/the100-best-of-2025&text=The100:%20Best%20of%202025) - [Follow us on Linkedin](http://www.linkedin.com/shareArticle?mini=true&url=https://hello.watchmethink.com/blog/the100-best-of-2025) - [Follow us on Pinterest](http://pinterest.com/pin/create/button/?url=https://hello.watchmethink.com/blog/the100-best-of-2025&text=The100:%20Best%20of%202025description=Well!%20That’s%20another%20trip%20around%20the%20sun%20complete.&media=https://3461170.fs1.hubspotusercontent-na1.net/hubfs/3461170/The100%20Banners%20%281920%20x%201080%20px%29%20%281%29.png) --- --- ## From the archives If you like The100, maybe even found it vaguely enjoyable (steady now), you can have a ganders at our previous issues. 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[The100](https://hello.watchmethink.com/blog/tag/the100) 16 October, 2026 #### [The100: Holier than thou, the death of the host and Andorran traffic lights](https://hello.watchmethink.com/blog/the100-holier-than-thou-the-death-of-the-host-and-andorran-traffic-lights) Holier than thou Richard Shotton and MichaelAaron Flicker always make for a marvellous meeting of… [Read More](https://hello.watchmethink.com/blog/the100-holier-than-thou-the-death-of-the-host-and-andorran-traffic-lights) [The100](https://hello.watchmethink.com/blog/tag/the100) 02 October, 2026 #### [The100: Fredkin’s Paradox, how to stop having ideas and the perfect circle](https://hello.watchmethink.com/blog/the100-fredkins-paradox-how-to-stop-having-ideas-and-the-perfect-circle) Apply liberally to decision paralysis Russell Davies has completely rearranged the furniture of my… [Read More](https://hello.watchmethink.com/blog/the100-fredkins-paradox-how-to-stop-having-ideas-and-the-perfect-circle) [The100](https://hello.watchmethink.com/blog/tag/the100) 18 September, 2026 #### [The100: Dyson’s toothbrush, funhouse mirrors and aerodynamic nose blowing](https://hello.watchmethink.com/blog/the100-dysons-toothbrush-funhouse-mirrors-and-aerodynamic-nose-blowing) Dyson drops anchor Watching Richard Shotton and Rory Sutherland in a round of idea ping-pong is an… [Read More](https://hello.watchmethink.com/blog/the100-dysons-toothbrush-funhouse-mirrors-and-aerodynamic-nose-blowing) - Get started - [Login](https://watchmethink.com/account/login) - [Sign up: Corporate User](https://watchmethink.com/account/register/client) - [Sign up: Consumer](https://watchmethink.com/account/register/contributor) - Resources - [Terms for Thinkers](https://watchmethink.com/terms) - [Terms for Adhoc Work](https://watchmethink.com/terms-for-adhoc-work) - [Terms for Subscriptions](https://watchmethink.com/terms-for-subscriptions) - [Terms for Agents](https://watchmethink.com/agent) - About - [Contact us](https://watchmethink.com/contact) - [About us](https://watchmethink.com/about) - [Blog](https://blog.watchmethink.com/) - [Privacy policy](https://watchmethink.com/privacy) - [Equality, diversity and labour standards](https://watchmethink.com/equality-diversity-labour-standards) - Social - [LinkedIn](https://www.linkedin.com/company/watch-me-think) - [Twitter](https://twitter.com/watchmethink) ![cyber-essentials-plus](https://hello.watchmethink.com/hs-fs/hubfs/WatchMeThink_September_2023/images/cyber-essentials-plus.png?width=96&name=cyber-essentials-plus.png "cyber-essentials-plus") ![mrs-logo-cps](https://hello.watchmethink.com/hs-fs/hubfs/WatchMeThink_September_2023/images/mrs-logo-cps.png?width=216&name=mrs-logo-cps.png "mrs-logo-cps") ![watch](https://hello.watchmethink.com/hs-fs/hubfs/WatchMeThink_September_2023/images/watch.png?width=213&name=watch.png "watch") Watch Me Think © 2026. 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