The100: failed social experiments, 2022 trends (obvs) and rubber fig trees
Happy New Year and all that (at what point should we stop saying that?); welcome to another year of…
The100 Newsletter
All that's made us clap our hands, tap our feet, or smack our heads from the world of insights and beyond. ✋ Warning: The100 newsletter is not for those of a fixed opinion. Or ostriches.
Sign up your soul here
12/17/2021
The100: Best of 2021
To finish a year that’s gone faster than you can say “8-days-until-christmas”, we’ve gone back into…
12/03/2021
The100: Mind reading, bias firewalls and the Mars Rover
Bias Firewall Martin Agency has published a tremendous tool called The Visibility Brief. The aim of…
11/19/2021
The100: Awkward silences, trendy falsehoods, & Jurassic cats
The Effect bias I made that name up to describe my predilection for this wonderful clickable…
11/05/2021
The100: Budget insights, shorter briefs and knickerbocker glories
Everything changes? BBH labs have analysed consumer behaviours, beliefs and attitudes to see if…
10/22/2021
The100: Syllogistic reasoning, better briefs and the Burlap King
Machines need paths With apologies to many out there hanging their proverbial hat on AI, we have…
10/08/2021
The100: Uncertainty testing, impressing strangers & brown sauce
Nice egg, Mr Fabergé, but… Rory Sutherland (does it again) on how looking at the parts can destroy…
09/24/2021
The100: Sonic extinguishers, supply chains and cheese (of course)
Imposter imposters As Tim Minchin said of imposter syndrome:
Without good insights, you get bad products
Human-led video analysis and research that sorts the revelations from the rubbish, so you can make products that people really want.