The100 Newsletter
All that's made us clap our hands, tap our feet, or smack our heads from the world of insights and beyond. ✋ Warning: The100 newsletter is not for those of a fixed opinion. Or ostriches.
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10/07/2022
The100: Customer perspective, the Peter Principle & impatient optimism
Colin Firth has an effect on me too, Mark
09/23/2022
The100: Rediscovering strategy, Tony’s Chocolonely & the exocentric verb-noun compound agent noun
Strategy? Discuss.
08/05/2022
The100: IKEA effects, the voice of reason and pozzy-wallahs
Marriages taken in part-exchange The IKEA Effect is an interesting bias whereby we value things…
07/22/2022
The100: Disruption nonsense, better briefing and the history of avocados
Be brief, be better A study last year by BetterBriefs caused a core reactor meltdown after finding…
07/08/2022
The100: Nicey-nicey ads, real strategy, and nessecarily [sic]
No such thing as ‘strategic planning’ Roger Martin, Professor Emeritus at University of Toronto’s…
06/24/2022
The100: The psychology of habit, positive pitching and my spirit animal
“They don’t say what they think” For those of you that missed Nudgestock, it’s worth catching up on…
06/10/2022
The100: Local lenses, forms of stupidity & Americanization
The 70s are for the newly 70’d When it comes to people, and our assumptions surrounding them, this…
Without good insights, you get bad products
Human-led video analysis and research that sorts the revelations from the rubbish, so you can make products that people really want.