The100: Best of 2021
To finish a year that’s gone faster than you can say “8-days-until-christmas”, we’ve gone back into…
The100 Newsletter
All that's made us clap our hands, tap our feet, or smack our heads from the world of insights and beyond. ✋ Warning: The100 newsletter is not for those of a fixed opinion. Or ostriches.
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12/03/2021
The100: Mind reading, bias firewalls and the Mars Rover
Bias Firewall Martin Agency has published a tremendous tool called The Visibility Brief. The aim of…
11/19/2021
The100: Awkward silences, trendy falsehoods, & Jurassic cats
The Effect bias I made that name up to describe my predilection for this wonderful clickable…
11/05/2021
The100: Budget insights, shorter briefs and knickerbocker glories
Everything changes? BBH labs have analysed consumer behaviours, beliefs and attitudes to see if…
10/22/2021
The100: Syllogistic reasoning, better briefs and the Burlap King
Machines need paths With apologies to many out there hanging their proverbial hat on AI, we have…
10/08/2021
The100: Uncertainty testing, impressing strangers & brown sauce
Nice egg, Mr Fabergé, but… Rory Sutherland (does it again) on how looking at the parts can destroy…
09/24/2021
The100: Sonic extinguishers, supply chains and cheese (of course)
Imposter imposters As Tim Minchin said of imposter syndrome:
08/27/2021
The100: Brand purpose, how to remember, and Miami Vice
“The Danger of a Single Story” The copywriter who just keeps on giving: Dave Trott again with a…
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