The100: Inclusive design, insight pitfalls and dancing bats
“The future looks faster, nearer, meaner” Grant McCracken has mapped 250 things that he thinks…
The100 Newsletter
All that's made us clap our hands, tap our feet, or smack our heads from the world of insights and beyond. ✋ Warning: The100 newsletter is not for those of a fixed opinion. Or ostriches.
Sign up your soul here
08/21/2020
The100: PowerPoint laws, negotiation tips and wine windows
No pies, no 3D Every year I include an article or two about PowerPoint and every year it’ll be the…
08/07/2020
The100: Brand cannibalization, choosing a project and James Bond
Time = Memory How is it that the days drag, yet the weeks pass faster than you can say “20 Fridays…
07/24/2020
The100: Right answers, messy middles and 3rd order island
Research: using it properly His [Dave] Trott-ness tells the tale of the Indian Mongoose brought in…
07/10/2020
The100: Brand purpose, prediction addiction and back in the USSR
The benefits of foresight? Do predictions become self-fulfilling prophecies? Does this make…
06/26/2020
The100: Behavioural economics, aspiration windows and The Codfather
The aspiration gap Yup. They’ve done it again.
06/12/2020
The100: Cathedrals, scarcity heuristics and sucking sounds
When you’re last, make it a race to come first Mr D Trott esq has a knack for finding anecdotes…
05/29/2020
The100: Creativity conditions, ambiverts and poolside.fm
Are you a Monica or a Ross? A Hufflepuff or a Ravenclaw?
05/15/2020
The100: Questions, presentations and shampoo bottles
Most of the world doesn’t think like you Chaz Wigley, Chairman of BBH Asia, has listed 100 lessons…
Without good insights, you get bad products
Human-led video analysis and research that sorts the revelations from the rubbish, so you can make products that people really want.