The100: The illusion of research, what is brand and Sriracha sauce
“When in doubt, read Bullmore.” Tom Darlington starts us off this week with a must read for anyone…
The100 Newsletter
All that's made us clap our hands, tap our feet, or smack our heads from the world of insights and beyond. ✋ Warning: The100 newsletter is not for those of a fixed opinion. Or ostriches.
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Alistair Vince
02/11/2022
The100: Strategic questions, shopping trolleys and Air Horse One
I’m back. You didn’t notice. That’s ok 🙂 Neither did anyone at Watch Me Think towers (which I take…
01/28/2022
The100: Logo throwbacks, marketing mistakes and Vikings
Have the last laugh The use of humour in advertising has nosedived over the last 15 years. As of…
01/14/2022
The100: failed social experiments, 2022 trends (obvs) and rubber fig trees
Happy New Year and all that (at what point should we stop saying that?); welcome to another year of…
12/17/2021
The100: Best of 2021
To finish a year that’s gone faster than you can say “8-days-until-christmas”, we’ve gone back into…
12/03/2021
The100: Mind reading, bias firewalls and the Mars Rover
Bias Firewall Martin Agency has published a tremendous tool called The Visibility Brief. The aim of…
11/19/2021
The100: Awkward silences, trendy falsehoods, & Jurassic cats
The Effect bias I made that name up to describe my predilection for this wonderful clickable…
11/05/2021
The100: Budget insights, shorter briefs and knickerbocker glories
Everything changes? BBH labs have analysed consumer behaviours, beliefs and attitudes to see if…
10/22/2021
The100: Syllogistic reasoning, better briefs and the Burlap King
Machines need paths With apologies to many out there hanging their proverbial hat on AI, we have…
Without good insights, you get bad products
Human-led video analysis and research that sorts the revelations from the rubbish, so you can make products that people really want.