Join us for an afternoon exploring how we can understand people better and what might be making us worse at doing so.
We'll look at the ROI of empathy, what AI misses, how we can find the truth, and how we can uncover and tell better stories.
All topped off with a client panel discussing how they put understanding people at the center of their organisation.
It's a lot to fit into 3.5 hrs, and your head may hurt after, but you'll go away feeling inspired and excited by what opportunities are out there for us all.
Best of all, it's in person and tickets are completely free. (No agencies please - sorry!)

Meet the speakers
Reginé Gilbert is a transformation leader, international speaker, and author passionate about inclusive design and accessibility. With over a decade of experience, she has worked across industries, focusing on creating digital experiences that serve diverse communities.
Maria will share real-world proof of the value of compassion in leadership and brand success. Maria will go back to the basics of what empathy is and what it looks like at work, bust myths about it holding leaders back, and share data on how empathetic leadership benefits the bottom line.
We are living in an era of perpetual uncertainty. Conventional research often fails to grasp the nuanced complexity of contemporary culture. By framing culture as a dynamic narrative system that evolves and adapts, we can better equip ourselves to respond to change
In the way most organizations use personas, we're reducing our "consumers" to static characters from which we're somehow supposed to recall a real humanity. What if we start working with personas inclusively, knowing that no single person lives exclusively behind that mask?
Journalism has many links back to insights - from desk research, to talking to people, to delving into the story. Daniel will discuss how journalism is shaped by stories, how sometimes a big idea can be the wrong direction, why it’s okay to start again, and how research is central to everything he does.
Megan Fedie is a results-driven marketing and consumer insights leader with over 15 years of experience building world-renowned CPG brands at Suntory Global Spirits, Kraft Heinz, and Nielsen. Megan has passion for using consumer and shopper insights to inspire stakeholders and inform decision-making.
We're hoping that Decaffe will make an appearance on the day. But he's also a highly sought after and internationally renowned balloon artist (he takes bookings on decaffe@watchmethink.com should you need). And he's looking particularly booked up around March. We're doing our best to pull some strings.
Gretchen Koch is an accomplished innovation leader with over 20 years of experience at Kimberly-Clark. Gretchen has led Front End Innovation & pipeline development for iconic CPG brands. She has a passion for identifying unmet consumer needs and translating them into successful business opportunities.
Amanda will be chairing our panel on the day. Before joining Watch Me Think, Amanda worked at PepsiCo as an Associate Principal Scientist. Her specialisms are Consumer Science, Sensory Science, design thinking, spinning a gazillion different plates without dropping any of them and restaurant recommendations (Chicago in particular!).
Running events since 2018
Our UK team have been running events like this since 2018.
And they've been going down a storm...


Paul Thomas
International Insight Director and Global Head of Shopper Insight, Suntory Global Spirits
"I won't be the first to say this but the Watch Me Think conference chaired by the superb Alistair Vince, is one of the best I've ever been to. Every single speaker was superb, with a common topic relevant to Watch Me Think but with no attempt to sell whatsoever."
Dan Siddle
Head of Insights - Consumer & Brand - Western Europe, Molson Coors
"Fantastic start to the day at the Watch Me Think event. Alistair Vince you have really outdone yourself this year!"
Anna Guglielmi
Global Insight Director - MARTINI at Bacardi
"Incredible day with Watch Me Think listening to some inspirational speakers and getting some well needed Outside In perspectives. Thank you Alistair Vince!"
Roll up, roll up. Get your tickets.
No agencies, please (sorry! 😔)

Watch the bigger picture, with Watch Me Think
In-the-moment behaviours. Analysed by giraffes humans.
Turned into let's-do-it actions.