Post Launch Consumer Review

 
Answer the whys. Show the whats. Correct the issues.

Co-created with our clients to provide a heavier on the accelerator, lighter on the pocket solution to the post launch review.

What's the point in all this?

Very often new product reviews are done without a peep from those buying or, just as importantly, not buying the product.

The result?

No one being able to say why the numbers are the way they are. No lessons learnt. No improvements made.

Our Post Launch Consumer Review allows the consumer to pull up a chair to the heart of your analysis, toast their marshmallows on the campfire and give you a prime view of them shopping for and using your product.

All so you can discover what works and what doesn't; when, where and how they use it; what it’s replacing and what could be improved.

What are the outputs?

Our quallies watch and analyse the consumer-made footage to discover what consumers love about your new product, what they think could be improved and their launch expectations against the 6 brand levers.

Our quallies also create highlight reels to bring to life the key learnings. All of which are embedded in the summary document and can be used for both internal and external stakeholder engagement.

See an example report here.

What can a Post Launch Consumer Review do?

• Put a human face on your quantitative data and answer the whys
  
• Prove you’ve hit the mark on pack, price & product with category users, to use as collateral during internal stakeholder meetings and retailer discussions
  
• Provide compelling, positive footage of consumers engaging with your product for retailer reviews
  
• Highlight any issues with the product bundle that need to be addressed urgently by the team or demonstrate to retailers that the problems aren’t consumer based, but are instead a channel, shelf-positioning or category issue

• Share learnings with other markets in the case of lift and launch projects
  
• Inspire, challenge & teach your brand and innovation teams through showing them real life footage of consumers shopping & using your product
• Reveal how your consumers perceive a competitor’s new product launch

How we make such magic

We recruit 10 Thinkers (respondents) and capture their authentic behaviour. Each Thinker records 2 videos; 1 whilst shopping for your product (in store or online) and 1 whilst using it. 

We’d recommend using regular category buyers that reflect your target consumer. However, we’re more than happy to recruit on any two criteria of your choosing.

But it's only 10 people?

Exactly. And that is something we celebrate, not apologise for.

This is designed to provide the whys behind the whats you already have from your quantitative data. To generate consumer-led hypotheses about what is working and what is not. To allow you to fill in those pesky gaps and respond quickly to lagging sales.

I'm interested. What now?

Drop Jenny an email and she'll arrange a time to chat. She's ace. And if you like chatting about caravans, you're in for a great time!