Guides & FAQs

How long does a video ethnography project take?

Bo Beep — Fri, 13 Nov 2026 09:01:05 GMT

Around 5-6 weeks from sign off to debrief for a typical project with human analysis. Without the full analysis, it takes around 2-3 weeks.

How can I watch consumer behaviour in-the-moment?

Bo Beep — Fri, 13 Nov 2026 09:01:02 GMT

You can arrange an in-home visit where you physically go to your consumer's home or accompany them on a shop. But that requires a hefty amount of travel time, cost and (no offence) the awkwardness respondents feel with you being stood there.

Frequently Asked Questions

Bo Beep — Fri, 13 Nov 2026 09:00:57 GMT

Does video ethnography work for market research?

Don't people just perform for the camera? How real is video ethnography and self-filmed behaviour?

Video ethnography is one of the best market research methods for getting close to real behaviour. People film at the time, in the place and with the people they'd normally be with. There's no moderator making them feel awkward and no group think shaping their answers. No method removes observation bias completely, but we think video ethnography is one of the methods that gets closest to it.

How do I run qualitative research internationally?

Bo Beep — Fri, 13 Nov 2026 09:00:54 GMT

We've worked in 69 countries around the world since 2011, so ya could say we know our onions here :-) In short, the things we always do are: Proactively build a network of trusted partners, thoroughly research local considerations, make sure participants are briefed and respond in the local language, and factor in extra time.