Everyone’s doing it all the time. Boardrooms around the world preach of their consumer centricity (or closeness or empathy).
But hold on. Why are companies still launching dud products, still giving consumers a bad experience, or one that that doesn’t match with the brand?
Is the reality that empathising is hard, or the ways we have been doing it are wrong - or is it that we simply haven't been able to communicate back to our businesses what needs to be done? Are people saying we have to be close to the customer because they feel they should, that they need to tick a box, or do they genuinely want to understand customers and change their businesses to suit them?
We will be hearing from clients, agencies and communicators - to consider which methods really help us understand the consumer better - and how we turn that understanding into action inside our businesses.
We’ll also be combining learnings from our two previous events - #empathy18: Finding Truth (10/18), and #storytelling18: The Power of Storytelling (03/18). Alex Batchelor will chair the day.
Head of Qual, Closeness & Insight Engagement
Head of Insight Partnerships
Human Truths Manager
Director of ‘The Mighty Redcar’
Human & Cultural Insights
Director, Decison Advantage Consulting & Senior Consultant, RJD Technology
Director of Enrichment & Punchdrunk Village
Consultant, DRC & Chief Advisor, Watch Me Think
Watch Me Think
Watch Me Think
Head of Strategy