---
title: "The100: “Undifferentiated forgettable cultural landfill”"
description: Insight teams are changing? True or not? Have a read. I’d be interested in what you think. Are you an introvert or an extrovert? Who are you hiring? Do you agree with what Tim (Fonterra) , Alla (KCC) and Jessica (Telefonica) have said? It’s a BIG topic, and a very interesting one. “Undifferentiated forgettable cultural landfill” …
---

[Watch Me Think Blog](https://hello.watchmethink.com/blog)

# [The100: “Undifferentiated forgettable cultural landfill”](https://hello.watchmethink.com/blog/the100-undifferentiated-forgettable-cultural-landfill)

 Written by [Alistair Vince](https://hello.watchmethink.com/blog/author/alistair-vince) | Jan 25, 2018, 2:56:55 PM

### Insight teams are changing?

True or not? [Have a read](https://www.marketingweek.com/2017/12/21/changing-insight-teams/). I’d be interested in what you think.

Are you an introvert or an extrovert? Who are you hiring? Do you agree with what Tim (Fonterra) , Alla (KCC) and Jessica (Telefonica) have said?

It’s a BIG topic, and a very interesting one.

### “Undifferentiated forgettable cultural landfill”

Martin Weigel is back to his brutal best.

After featuring in our [Top 10 ‘most read’ of 2017](https://www.blog.watchmethink.com/the100/10-most-popular-articles-in-2017/) a few weeks ago, his *[case for chaos](https://martinweigel.org/2018/01/15/the-case-for-chaos-2/)* is focused on answering the question of whether advertising is radical enough.

His points on research are worth looking at… if I could just draw your attention to slides 31-40… 🙂

### The juvenile delusion that consumers are in love with brands

Bob also [came back to the new year on fire](http://adcontrarian.blogspot.co.uk/2018/01/everybody-wants-my-feedback.html). This time on asking for feedback.

“\[Companies\] need to  stop trying to get us to love them by annoying the living \*\*\*\* out of us with emails, apps, social media contrivances, idiotic “content” and other engagement gimmicks that cost them a fortune and buy them not an ounce of loyalty.”

A very good read, just make sure you have your thick-skin and swearing filters on.

### Presentation tomorrow?

If so, [bookmark this page.](http://www.doingpresentations.com/)

We’ve featured bits and pieces from it in previous editions of The100, but there is so much more to be discovered from this fantastic resource created by Russell Davies.

### 99 reasons to be cheerful

January blues? Still? Come on, things aren’t that bad. Take a look at this list of the [best things that happened in 2017](https://qz.com/1169003/the-99-best-things-that-happened-in-2017/). Snow leopards back from the brink, the rise of green energy and the possible end of many diseases. It cheered me up no end.

### The power of pictures

These evocative photos from the 1968, each with a story, demonstrate [the raw power of photojournalism](https://www.theatlantic.com/photo/2018/01/50-years-ago-in-photos-a-look-back-at-1968/550208/).

And if you’re in the UK around March 14th this year, you can catch the legendary photojournalist [Power of Storytelling](https://www.blog.watchmethink.com/storytelling-event/) event.

### And finally…

If you like things organised (like me) [you’ll just love this](http://www.thisiscolossal.com/2017/12/everyday-objects-obsessively-organized-into-patterns-by-adam-hillman/) by [Adam Hillman](https://society6.com/adamhillman).

[View full post](https://hello.watchmethink.com/blog/the100-undifferentiated-forgettable-cultural-landfill)

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