--- title: "The100: Best of 2023" description: Phwoar. Anyone know where this year has gone?  To mark the occasion, we’ve compiled the top 10 most clicked articles in The100 this year.  Grab yourself a brew and enjoy… In 10th Behold! How to scare an insight manager, courtesy of Sinae Hudson.  In 9th A highly addictive click through of airport views around the … image: https://hello.watchmethink.com/hubfs/The100%20Banners%20(1920%20x%201080%20px)%20(45).png --- [![Bombayworks logotype](https://hello.watchmethink.com/hubfs/raw_assets/public/WatchMeThink_September_2023/images/wmt-logo_inverse.svg "Bombayworks logotype")](https://watchmethink.com/) - [What we do](https://watchmethink.com/#) - [Watch Me Explore](https://watchmethink.com/what-we-do/watch-me-explore) - [Watch Me Develop](https://watchmethink.com/what-we-do/watch-me-develop) - [Watch Me Use](https://watchmethink.com/what-we-do/watch-me-use) - [Watch Me Shop](https://watchmethink.com/what-we-do/watch-me-shop) - [Who it's for](https://watchmethink.com/#) - [Consumer Insights](https://watchmethink.com/who-its-for/consumer-insights) - [Shopper Insights](https://watchmethink.com/who-its-for/shopper-insights) - [Category Management](https://watchmethink.com/who-its-for/category-mangement) - [Innovation & Product Development](https://watchmethink.com/who-its-for/innovation) - [Sensory & Consumer Science](https://watchmethink.com/who-its-for/consumer-science) - [Packaging](https://watchmethink.com/who-its-for/packaging) - [Marketing](https://watchmethink.com/who-its-for/marketing) - [About](https://watchmethink.com/about) - [The 100 Blog](https://blog.watchmethink.com/) - [Contact](https://watchmethink.com/contact) - [Login](https://watchmethink.com/dashboard) - [Sign up](https://watchmethink.com/#) - [Corporate users](https://watchmethink.com/account/register/client) - [Request registration here](https://watchmethink.com/account/register/client) - [Consumer](https://watchmethink.com/account/register/contributor) - [Get paid to review products](https://watchmethink.com/account/register/contributor) Menu # The100: Best of 2023 - Home - [Blog](https://hello.watchmethink.com/blog) - The100: Best of 2023 - [Blog home /](https://hello.watchmethink.com/blog) [Alistair Vince](https://hello.watchmethink.com/blog/author/alistair-vince) 12/22/2023 [The100](https://hello.watchmethink.com/blog/tag/the100), [Homepage](https://hello.watchmethink.com/blog/tag/homepage) [0 Comments](https://hello.watchmethink.com/blog/the100-the-best-of-2023#postComment) 1 Minutes Phwoar. Anyone know where this year has gone?  To mark the occasion, we’ve compiled the top 10 most clicked articles in The100 this year.  Grab yourself a brew and enjoy… ## In 10th Behold! [How to scare an insight manager,](https://www.linkedin.com/feed/update/urn:li:activity:7125034239250608129/) courtesy of Sinae Hudson.  ## In 9th A highly addictive click through of [airport views around the world](https://randomairport.onrender.com/?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_5-M96zu5US-X9Q3bNnguWLcmr8yf4-GXWpBnJp4Mx4WNzoYiDzMX5WeBYSzVbzfqb-g1_). The contrast between Birmingham, UK and Koh Samui, Thailand really is quite something. ## In 8th Planning Dirty’s [10 examples of idea platforms,](https://docs.google.com/presentation/d/1HUvBxS9hbe8NIhhIuPa4L4AWjhVqACxG1W9bzm4HPm0/edit?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_-d4V_22Br_IaEYUb51ZlCLFWAPp09AG38SIJiR6ZnWxnFZUA2ik4FYSPDLl0SbsGv8Vul#slide=id.g64e16436a2_0_287) including the likes of KFC and Dove. ## In 7th Speaking of Dove, their [Cost of Beauty advert](https://www.thedrum.com/news/2023/04/13/ad-the-day-dove-partners-with-lizzo-tackle-toxic-body-transformation-social-posts?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_-d4V_22Br_IaEYUb51ZlCLFWAPp09AG38SIJiR6ZnWxnFZUA2ik4FYSPDLl0SbsGv8Vul) came in at 7. You have to admire the storytelling and emotional impact. ## In 6th A list of [awfully good oxymorons](https://www.linkedin.com/posts/simon-gore-32774a6_oxymoron-wordplay-language-activity-7069932131631656960-Pl02?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9nps92BMWPCSxKOwAAyIHjFsBYHTf_PZAVz68-UghRk84-VcBjx79plhdDnj8PZWiB_opd) from Simon Gore. ## In 5th Mark Ritson makes a top 10 appearance for the 3rd year in a row, this time talking about [pointless segmentations.](https://www.marketingweek.com/ritson-sgementation-pointless/?&utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9NukzDT-2ODeKAKMn4BrJ_uWn-GJG1b5-oGU9x86Vu5LYTKhHRf32ylcS5lH5MosDoSokO) ## In 4th Reckon you’re good at spotting a liar? In 4th place is [a test to find out.](https://learning.elucidat.com/course/5e15ef4ca5d25-5e15f0b95185a?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9sEYU67-T3ZSnoI9LqLJArLxPWggkn6ovqWas1Z7LSW_gY0p61dbANZotMbv_LyqfwvDDF)  ## In 3rd A late entry from last Friday, Rory Sutherland’s [top 10 ads of all time](https://www.42courses.com/blog/home/rory-sutherlands-top-10-ads-of-all-time)– which, coming from him, is some praise.  ## In 2nd Malcolm Gladwell on [**not** starting your talk with a bang.](https://www.youtube.com/watch?v=mgEs61k2mxY&t=3253s&utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9f1guFqaToTyTGsrpFV4J71mPOet0L8hxF9qB4fTJ_mmivmmR6rTxd1zCYxzKof0IQwh5Z) ## And in 1st…  Marcus John Henry Brown and his [Speakery Presentation Canvas.](https://speakery.de/the-speakery-presentation-canvas/) Read it. Download it. Then use it for every presentation or talk you plan to give in the future. --- P.S. If you fancy a step back in time, here are the *Best of The100s* from years past: [The100: Best of 2022](https://blog.watchmethink.com/the100-the-best-of-2022/)  [The100: Best of 2021](https://blog.watchmethink.com/the100-best-of-2021/) [The100: Best of 2020](https://blog.watchmethink.com/the100-best-of-2020/?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_xarNzPq5mMMbk4HmgZYCa2qAtAyHk5x37E-Fwc9gHf_L8xFRUfGwBb7luqw-oxheKZq_Y) [The100: Best of 2019](https://blog.watchmethink.com/best-of-the100-strategy-storytelling-and-leftovers/?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_xarNzPq5mMMbk4HmgZYCa2qAtAyHk5x37E-Fwc9gHf_L8xFRUfGwBb7luqw-oxheKZq_Y) [The100: Best of 2018](https://blog.watchmethink.com/the100-best-of-2018/?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_xarNzPq5mMMbk4HmgZYCa2qAtAyHk5x37E-Fwc9gHf_L8xFRUfGwBb7luqw-oxheKZq_Y) [The100: Best of 2017](https://blog.watchmethink.com/the100-10-most-popular-articles-in-2017/?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_xarNzPq5mMMbk4HmgZYCa2qAtAyHk5x37E-Fwc9gHf_L8xFRUfGwBb7luqw-oxheKZq_Y) --- #### Tag: [The100](https://hello.watchmethink.com/blog/tag/the100) [Homepage](https://hello.watchmethink.com/blog/tag/homepage) #### Share: - [Follow us on Facebook](http://www.facebook.com/share.php?u=https://hello.watchmethink.com/blog/the100-the-best-of-2023) - [Follow us on Twitter](https://twitter.com/intent/tweet?url=https://hello.watchmethink.com/blog/the100-the-best-of-2023&text=The100:%20Best%20of%202023) - [Follow us on Linkedin](http://www.linkedin.com/shareArticle?mini=true&url=https://hello.watchmethink.com/blog/the100-the-best-of-2023) - [Follow us on Pinterest](http://pinterest.com/pin/create/button/?url=https://hello.watchmethink.com/blog/the100-the-best-of-2023&text=The100:%20Best%20of%202023description=Phwoar.%20Anyone%20know%20where%20this%20year%20has%20gone?&media=https://3461170.fs1.hubspotusercontent-na1.net/hubfs/3461170/The100%20Banners%20%281920%20x%201080%20px%29%20%2845%29.png) --- --- ## From the archives If you like The100, maybe even found it vaguely enjoyable (steady now), you can have a ganders at our previous issues. Fill your boots. [The100](https://hello.watchmethink.com/blog/tag/the100), [Homepage](https://hello.watchmethink.com/blog/tag/homepage) 19 September, 2025 #### [The100: Uber’s research playbook, online delivery models and polyphonic ringtones](https://hello.watchmethink.com/blog/the100-ubers-research-playbook-online-delivery-models-and-polyphonic-ringtones) UberCool Back in 2017, Uber had a problem. Passengers were so unhappy with UberPool that Uber… [Read More](https://hello.watchmethink.com/blog/the100-ubers-research-playbook-online-delivery-models-and-polyphonic-ringtones) [The100](https://hello.watchmethink.com/blog/tag/the100), [Homepage](https://hello.watchmethink.com/blog/tag/homepage) 05 September, 2025 #### [The100: Expanding time, talking to animals and Chile’s Atacama Desert](https://hello.watchmethink.com/blog/the100-expanding-time-talking-to-animals-and-chiles-atacama-desert) SharkNinja’s $16B+ Product Machine SharkNinja must see more launches than a shipyard. Each year… [Read More](https://hello.watchmethink.com/blog/the100-expanding-time-talking-to-animals-and-chiles-atacama-desert) [The100](https://hello.watchmethink.com/blog/tag/the100), [Homepage](https://hello.watchmethink.com/blog/tag/homepage) 22 August, 2025 #### [The100: The price of American made, judgement economies and 1880s hipsters](https://hello.watchmethink.com/blog/the100-the-price-of-american-made-judgement-economies-and-1880s-hipsters) Does your brand need to be polarising to be successful? 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All rights reserved. ![](https://px.ads.linkedin.com/collect/?pid=1498698&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Alistair Vince", "url" : "https://hello.watchmethink.com/blog/author/alistair-vince" }, "dateModified" : "2025-12-05T11:30:55.458Z", "datePublished" : "2023-12-22T11:58:14.000Z", "headline" : "The100: Best of 2023", "image" : [ "https://hello.watchmethink.com/hubfs/The100%20Banners%20(1920%20x%201080%20px)%20(45).png" ], "mainEntityOfPage" : { "@id" : "https://hello.watchmethink.com/blog/the100-the-best-of-2023", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://hello.watchmethink.com/hubfs/wmt_logo_rgb_for-web-1.png" }, "name" : "Watch Me Think" } } ```