---
title: "The100: Since when was your life just a stream?"
description: Since when was your life just a stream? I’m thinking of taking a bunch of 100ers (that includes you) to a new day-seminar called Episodic. It’s is run by the team that put on The Story (my favourite day of the year). “…conferences [have] emerged about how to win the battle for attention in spaces like Facebook, …
---

[Watch Me Think Blog](https://hello.watchmethink.com/blog)

# [The100: Since when was your life just a stream?](https://hello.watchmethink.com/blog/the100-since-when-was-your-life-just-a-stream)

 Written by [Alistair Vince](https://hello.watchmethink.com/blog/author/alistair-vince) | Jul 6, 2017, 3:13:52 PM

**Since when was your life just a stream?**

I’m thinking of taking a bunch of 1*00ers* (that includes you) to a new day-seminar called *[Episodic](https://storythings.com/announcing-episodic-2017-9657a77c8bfe)*. It’s is run by the team that put on [The Story](https://thestory.org.uk/) (my favourite day of the year).

*“…conferences \[have\] emerged about how to win the battle for attention in spaces like Facebook, Instagram and Twitter. But our attention patterns are more complex than that, and there isn’t a conference focused on how to build episodic stories for longer attention patterns.”*

Episodic is on Friday 20th October at Cecil Sharp House in London.  If it interests you, then let me know.

**The Dave Trott Corner**

Why are nails scared of Dave Trott? Because he hits them on the head so often.

So here he is again, taking us through [the story of a made up town called Agloe that was real](http://www.campaignlive.co.uk/article/its-real-say-its-real/1438739). Moral: that reality is what is in consumers’ minds. Not what marketers put in their ads.

*“Consumers’ reality may not be our reality. But their reality trumps our reality.”*

**What do you do?**

How do you answer the question, “what do you do?”

Can you explain it to people?

Go on, give it a try. It’s sometimes harder than you think.

[Here’s 13 “fascinating” people try to answer that very simple, yet not so straightforward, question](https://medium.com/the-mission/13-fascinating-people-answer-the-question-what-do-you-do-72c21cfaf96).

**What don’t you do?**

This article asks [if it is unethical not](https://workplace.stackexchange.com/questions/93696/is-it-unethical-for-me-to-not-tell-my-employer-i-ve-automated-my-job)[ to](https://workplace.stackexchange.com/questions/93696/is-it-unethical-for-me-to-not-tell-my-employer-i-ve-automated-my-job)[ tell your employer you’ve automated your job](https://workplace.stackexchange.com/questions/93696/is-it-unethical-for-me-to-not-tell-my-employer-i-ve-automated-my-job). It’s an interesting question, and perhaps one many of us will have to ask in the future, especially in MRX.

**What do your staff do?**

Now here’s an interesting anecdote – with a usable metric – to help you understand if you’re coming out with decent content or not: [do your staff read what you produce?](http://www.andrewburnett.com/percentage-staff-bothered-read-content/)

A test then!

I’ll give a small bonus to every *Watch Me Think* employee who mails me by end of day quoting this very sentence back to me.

If I have the guts, I’ll let you know next time how it went 🙂

Or maybe my excuse will be they were just all asleep. [Apparently](https://mobile.nytimes.com/2017/06/23/smarter-living/take-naps-at-work-apologize-to-no-one.html?)[,](https://mobile.nytimes.com/2017/06/23/smarter-living/take-naps-at-work-apologize-to-no-one.html?)[ it’s a good thing, as it makes you more productive](https://mobile.nytimes.com/2017/06/23/smarter-living/take-naps-at-work-apologize-to-no-one.html?).

**Some cool stuff**

We always like sharing some cool stuff we’ve seen – or stuff *we* think is cool 😉

How about this photography from the [New York subway in the 1970s and 1980s](http://mymodernmet.com/willy-spiller-new-york-subway-photography/?).

Or this about [location scouting for a Wes Anderson film](http://www.messynessychic.com/2017/06/08/location-scouting-for-wes-anderson/) – magnificent.

[View full post](https://hello.watchmethink.com/blog/the100-since-when-was-your-life-just-a-stream)

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