--- title: "The100: chasms, culling and the zombie apocalypse" description: Collateralized debt obligation There’s lots of posts out there on how to tell good stories, but these 9 rules from Michael Lewis offer (to me) something different, from the title above to lovely little takeaways like “Sometimes the better stories are messier.” And “If you want to tell good stories about just your own life, observe … image: https://hello.watchmethink.com/hubfs/Untitled%20design%20(27).png --- [![Bombayworks logotype](https://hello.watchmethink.com/hubfs/raw_assets/public/WatchMeThink_September_2023/images/wmt-logo_inverse.svg "Bombayworks logotype")](https://watchmethink.com/) - [What we do](https://watchmethink.com/#) - [Watch Me Explore](https://watchmethink.com/what-we-do/watch-me-explore) - [Watch Me Develop](https://watchmethink.com/what-we-do/watch-me-develop) - [Watch Me Use](https://watchmethink.com/what-we-do/watch-me-use) - [Watch Me Shop](https://watchmethink.com/what-we-do/watch-me-shop) - [Who it's for](https://watchmethink.com/#) - [Consumer Insights](https://watchmethink.com/who-its-for/consumer-insights) - [Shopper Insights](https://watchmethink.com/who-its-for/shopper-insights) - [Category Management](https://watchmethink.com/who-its-for/category-mangement) - [Innovation & Product Development](https://watchmethink.com/who-its-for/innovation) - [Sensory & Consumer Science](https://watchmethink.com/who-its-for/consumer-science) - [Packaging](https://watchmethink.com/who-its-for/packaging) - [Marketing](https://watchmethink.com/who-its-for/marketing) - [About](https://watchmethink.com/about) - [The 100 Blog](https://blog.watchmethink.com/) - [Contact](https://watchmethink.com/contact) - [Login](https://watchmethink.com/dashboard) - [Sign up](https://watchmethink.com/#) - [Corporate users](https://watchmethink.com/account/register/client) - [Request registration here](https://watchmethink.com/account/register/client) - [Consumer](https://watchmethink.com/account/register/contributor) - [Get paid to review products](https://watchmethink.com/account/register/contributor) Menu # The100: chasms, culling and the zombie apocalypse - Home - [Blog](https://hello.watchmethink.com/blog) - The100: chasms, culling and the zombie apocalypse - [Blog home /](https://hello.watchmethink.com/blog) [Alistair Vince](https://hello.watchmethink.com/blog/author/alistair-vince) 07/13/2018 [The100](https://hello.watchmethink.com/blog/tag/the100) [0 Comments](https://hello.watchmethink.com/blog/the100-chasms-culling-and-the-zombie-apocalypse#postComment) 1 Minutes ### **Collateralized debt obligation** There’s lots of posts out there on how to tell good stories, but these [9 rules](https://heleo.com/michael-lewiss-9-rules-storytelling/12240/) from Michael Lewis offer (to me) something different, from the title above to lovely little takeaways like *“Sometimes the better stories are messier.”* And *“If you want to tell good stories about just your own life, observe it.”* Observe. Good one that 🙂 ### **The Great Chasm** *“…the advertising industry has a different unconscious ‘thinking style’ to the modern mainstream“* There’s a lot of gems in this relatively short white paper on (basically) [how our psychology and peer groups are reflected in our day-to-day attitudes and decision making](https://www.trinitymirrorsolutions.co.uk/sites/default/files/2018-07/TMS%20Why%20We%20Shouldn't%20Trust%20Our%20Gut%20Instinct%20White%20Paper.pdf). It has a UK-media slant, but I’d bet it could apply to the ad industry in most any country. *“So it turns out that, at a basic level, we don’t really know what makes people who aren’t like us tick.”* Hands up anyone who thinks this type of analysis only applies to the ad-industry? So then [how do we understand people who are](https://watchmethink.com/)*[not-like-us](https://watchmethink.com/)*[better](https://watchmethink.com/)? ### **Culling & surrendering** When I stepped into my 40s I had a few moments of looking at my bookcase thinking, I’m sure I’m going to get through all of these. *“…\[recognize\] that well-read is not a destination; there is nowhere to get to, and if you assume there is somewhere to get to, you’d have to live a thousand years to even think about getting there, and by the time you got there, there would be a thousand years to catch up on.”* [The Sad, Beautiful Fact That We’re All Going To Miss Almost Everything](https://www.npr.org/sections/monkeysee/2011/04/21/135508305/the-sad-beautiful-fact-that-were-all-going-to-miss-almost-everything). ### **Waterloo’s my waterloo** Ever been lost in a London tube station? [These 3D maps of each and every stop](https://www.ianvisits.co.uk/blog/2015/07/12/3d-maps-of-every-underground-station-tuvw/) will come in very handy during any visit, or indeed the coming zombie apocalypse.   ### **Sunset could see your sun rise** Love the intention, just not sure about the method: [do these things after 6pm and your life will never be the same](https://medium.com/the-mission/do-these-things-after-6-p-m-and-your-life-will-never-be-the-same-1dcc545664dc). While it may work for some (you?) I’m afraid that after I’ve - cooked dinner, - tidied up, - given the kids a bath, - read them stories, - opened the wine (of course), - and done a smidgen of work I’m beat, so the - writing a book, - learning a new language, - starting an online business, - creating art, learning an instrument, - designing, - learning to code, - collecting and selling vintage objects etc. …will just have to wait. ### **Highlight the Remarkable indeed** And finally, these [Stabilo Boss print adverts](https://www.adsoftheworld.com/campaign/stabilo-boss-ddb-06-2018) are something else. Just magnificent. What a campaign. My cap is well and truly doffed. --- #### Tag: [The100](https://hello.watchmethink.com/blog/tag/the100) #### Share: - [Follow us on Facebook](http://www.facebook.com/share.php?u=https://hello.watchmethink.com/blog/the100-chasms-culling-and-the-zombie-apocalypse) - [Follow us on Twitter](https://twitter.com/intent/tweet?url=https://hello.watchmethink.com/blog/the100-chasms-culling-and-the-zombie-apocalypse&text=The100:%20chasms,%20culling%20and%20the%20zombie%20apocalypse) - [Follow us on Linkedin](http://www.linkedin.com/shareArticle?mini=true&url=https://hello.watchmethink.com/blog/the100-chasms-culling-and-the-zombie-apocalypse) - [Follow us on Pinterest](http://pinterest.com/pin/create/button/?url=https://hello.watchmethink.com/blog/the100-chasms-culling-and-the-zombie-apocalypse&text=The100:%20chasms,%20culling%20and%20the%20zombie%20apocalypsedescription=Collateralized%20debt%20obligation%20There’s%20lots%20of%20posts%20out%20there%20on%20how%20to%20tell%20good%20stories,%20but%20these%209%20rules%20from%20Michael%20Lewis%20offer%20(to%20me)%20something[...]&media=https://3461170.fs1.hubspotusercontent-na1.net/hubfs/3461170/Untitled%20design%20%2827%29.png) --- --- ## From the archives If you like The100, maybe even found it vaguely enjoyable (steady now), you can have a ganders at our previous issues. 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[The100](https://hello.watchmethink.com/blog/tag/the100) 04 September, 2026 #### [The100: Patterns that aren't, time well spent and the knights of Arundel](https://hello.watchmethink.com/blog/the100-patterns-that-arent-time-well-spent-and-the-knights-of-arundel) The leadership of sound bites It’s a strange old time in research and insights at the moment, eh?… [Read More](https://hello.watchmethink.com/blog/the100-patterns-that-arent-time-well-spent-and-the-knights-of-arundel) [The100](https://hello.watchmethink.com/blog/tag/the100) 21 August, 2026 #### [The100: Neurononsense, the gym test and the Republic of Olvana](https://hello.watchmethink.com/blog/the100-neurononsense-the-gym-test-and-the-republic-of-olvana) Cite me if you can If I had a cent for every time I heard “95% of purchase decisions are… [Read More](https://hello.watchmethink.com/blog/the100-neurononsense-the-gym-test-and-the-republic-of-olvana) [The100](https://hello.watchmethink.com/blog/tag/the100) 07 August, 2026 #### [The100: Discount loops, The Batman Effect and crimes against the Y axis](https://hello.watchmethink.com/blog/the100-discount-loops-the-batman-effect-and-crimes-against-the-y-axis) Yellow sticker syndrome Mark Ritson has staged an intervention against price promotions and given… [Read More](https://hello.watchmethink.com/blog/the100-discount-loops-the-batman-effect-and-crimes-against-the-y-axis) - Get started - [Login](https://watchmethink.com/account/login) - [Sign up: Corporate User](https://watchmethink.com/account/register/client) - [Sign up: Consumer](https://watchmethink.com/account/register/contributor) - Resources - [Terms for Thinkers](https://watchmethink.com/terms) - [Terms for Adhoc Work](https://watchmethink.com/terms-for-adhoc-work) - [Terms for Subscriptions](https://watchmethink.com/terms-for-subscriptions) - [Terms for Agents](https://watchmethink.com/agent) - About - [Contact us](https://watchmethink.com/contact) - [About us](https://watchmethink.com/about) - [Blog](https://blog.watchmethink.com/) - [Privacy policy](https://watchmethink.com/privacy) - [Equality, diversity and labour standards](https://watchmethink.com/equality-diversity-labour-standards) - Social - [LinkedIn](https://www.linkedin.com/company/watch-me-think) - [Twitter](https://twitter.com/watchmethink) ![cyber-essentials-plus](https://hello.watchmethink.com/hs-fs/hubfs/WatchMeThink_September_2023/images/cyber-essentials-plus.png?width=96&name=cyber-essentials-plus.png "cyber-essentials-plus") ![mrs-logo-cps](https://hello.watchmethink.com/hs-fs/hubfs/WatchMeThink_September_2023/images/mrs-logo-cps.png?width=216&name=mrs-logo-cps.png "mrs-logo-cps") ![watch](https://hello.watchmethink.com/hs-fs/hubfs/WatchMeThink_September_2023/images/watch.png?width=213&name=watch.png "watch") Watch Me Think © 2025. All rights reserved. ![](https://px.ads.linkedin.com/collect/?pid=1498698&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Alistair Vince", "url" : "https://hello.watchmethink.com/blog/author/alistair-vince" }, "dateModified" : "2025-12-01T14:53:37.980Z", "datePublished" : "2018-07-13T10:47:57.000Z", "headline" : "The100: chasms, culling and the zombie apocalypse", "image" : [ "https://hello.watchmethink.com/hubfs/Untitled%20design%20(27).png" ], "mainEntityOfPage" : { "@id" : "https://hello.watchmethink.com/blog/the100-chasms-culling-and-the-zombie-apocalypse", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://hello.watchmethink.com/hubfs/wmt_logo_rgb_for-web-1.png" }, "name" : "Watch Me Think" } } ```