---
title: "The100: Best of 2021"
description: To finish a year that’s gone faster than you can say “8-days-until-christmas”, we’ve gone back into the archives and dusted off the 10 most popular links featured in The100 during 2021. Best enjoyed with a brew, as always. In joint 10th 22 innovations that’ll change the world, the sonic extinguisher being a personal favourite. And while …
---

[Watch Me Think Blog](https://hello.watchmethink.com/blog)

# [The100: Best of 2021](https://hello.watchmethink.com/blog/the100-best-of-2021)

 Written by [Alistair Vince](https://hello.watchmethink.com/blog/author/alistair-vince) | Dec 17, 2021, 9:21:30 AM

To finish a year that’s gone faster than you can say “8-days-until-christmas”, we’ve gone back into the archives and dusted off the 10 most popular links featured in The100 during 2021. Best enjoyed with a brew, as always.

## In joint 10th

[22 innovations that’ll change the world,](https://www.sciencefocus.com/future-technology/future-technology-22-ideas-about-to-change-our-world/?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8177JOhldQoLxfYwVhAEvM67iArZHnG1sb5aXZ7tFo_5HKmuvssY2ySN7rBO_4WKTvI5FU) the sonic extinguisher being a personal favourite.

And while no one reading this newsletter will doubt the power of a good story, [this advert](https://www.youtube.com/watch?v=0loJgZvV5js&utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8177JOhldQoLxfYwVhAEvM67iArZHnG1sb5aXZ7tFo_5HKmuvssY2ySN7rBO_4WKTvI5FU) from a French TV channel is your proof for any detractors.

## In 9th

[Zoom Escaper](https://zoomescaper.com/?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8177JOhldQoLxfYwVhAEvM67iArZHnG1sb5aXZ7tFo_5HKmuvssY2ySN7rBO_4WKTvI5FU) allows you to self-sabotage your audio and get yourself kicked out of that Zoom meeting you didn’t want to be in. A true The100 great.

## In 8th

[User needs 101](https://paulsmith.site/posts/userneeds-101/?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8177JOhldQoLxfYwVhAEvM67iArZHnG1sb5aXZ7tFo_5HKmuvssY2ySN7rBO_4WKTvI5FU) has everything you need to know about the subject, including a test to see if you’ve found one that’s valid.

## In 7th

Lord Ritson makes his cameo with an article on [Amazon’s success being due to their obsession with the customer.](https://www.marketingweek.com/mark-ritson-jeff-bezos-success-focusing-on-customer/?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8177JOhldQoLxfYwVhAEvM67iArZHnG1sb5aXZ7tFo_5HKmuvssY2ySN7rBO_4WKTvI5FU)

## In 6th

A short test to gauge [your tolerance to uncertainty.](https://uncertaintyexperts.com/your-score?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8177JOhldQoLxfYwVhAEvM67iArZHnG1sb5aXZ7tFo_5HKmuvssY2ySN7rBO_4WKTvI5FU) As someone who keeps their spice rack in alphabetical order, I surprised myself with a score of “medium-high”.

## In 5th

[A menu](https://twitter.com/HazelKLarkin/status/1403989473176829954?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8177JOhldQoLxfYwVhAEvM67iArZHnG1sb5aXZ7tFo_5HKmuvssY2ySN7rBO_4WKTvI5FU) for those who have been on the receiving end of an annoying response after asking the kids “what do you want for dinner?”

## In 4th

Esteemed graphic designer, Paula Scher, with [a diagram of a meeting and the optimal point to end one.](https://www.youtube.com/watch?v=LCfBYE97rFk&t=2056s&utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8177JOhldQoLxfYwVhAEvM67iArZHnG1sb5aXZ7tFo_5HKmuvssY2ySN7rBO_4WKTvI5FU)

## In 3rd

[A genius campaign](https://www.lbbonline.com/news/heinz-anonymously-asked-people-to-draw-ketchupthey-all-drew-heinz?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8177JOhldQoLxfYwVhAEvM67iArZHnG1sb5aXZ7tFo_5HKmuvssY2ySN7rBO_4WKTvI5FU) from Kraft Heinz. Talking to real people. Taking a step back. Smashing it out of the park.

## In 2nd

[The 50 film posters](https://musebycl.io/film-tv/50-movie-posters-changed-entertainment-marketing?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8177JOhldQoLxfYwVhAEvM67iArZHnG1sb5aXZ7tFo_5HKmuvssY2ySN7rBO_4WKTvI5FU) that changed entertainment marketing, and there are some absolute belters in there.

## In 1st

This wonderful, clickable [diagram of cognitive effects, biases and fallacies.](https://upload.wikimedia.org/wikipedia/commons/6/65/Cognitive_bias_codex_en.svg?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8177JOhldQoLxfYwVhAEvM67iArZHnG1sb5aXZ7tFo_5HKmuvssY2ySN7rBO_4WKTvI5FU) A particular rabbit hole is the top right quadrant of too-much-information.

If you fancy looking back over the shoulder even further, here are the *Best of The100*s from years past:  
[The100: Best of 2020](https://blog.watchmethink.com/the100-best-of-2020/?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8177JOhldQoLxfYwVhAEvM67iArZHnG1sb5aXZ7tFo_5HKmuvssY2ySN7rBO_4WKTvI5FU)  
[The100: Best of 2019](https://blog.watchmethink.com/best-of-the100-strategy-storytelling-and-leftovers/?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8177JOhldQoLxfYwVhAEvM67iArZHnG1sb5aXZ7tFo_5HKmuvssY2ySN7rBO_4WKTvI5FU)  
[The100: Best of 2018](https://blog.watchmethink.com/the100-best-of-2018/?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8177JOhldQoLxfYwVhAEvM67iArZHnG1sb5aXZ7tFo_5HKmuvssY2ySN7rBO_4WKTvI5FU)  
[The100: Best of 2017](https://blog.watchmethink.com/the100-10-most-popular-articles-in-2017/?utm_campaign=The100&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8177JOhldQoLxfYwVhAEvM67iArZHnG1sb5aXZ7tFo_5HKmuvssY2ySN7rBO_4WKTvI5FU)

[View full post](https://hello.watchmethink.com/blog/the100-best-of-2021)

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