The100: Humour as a tactic, homogenous brands and cuddly offensiveness
Listen to the consumer, or… not? First up, a clip of Steve Jobs explaining how Apple made a list of…
The100 Newsletter
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08/04/2023
The100: Pricing psychology, Amazon tactics and evening walks in Kyoto
The Kolenda Code Nick Kolenda has picked up a controller, hammered in Up, Up, Down, Down, Left,…
07/07/2023
The100: Artificial inquisitiveness, brand purpose and French exits
“The road to hell is paved with good intention” Nick Asbury spoke a metric tonne of sense in his 3…
06/23/2023
The100: Mondeo Man, museum of brands, and Malcolms
Soccer moms and NASCAR dads “A common trick to make a target group sound like it’s worth focusing…
06/09/2023
The100: Inclusive design, the anti-trend trend and flying squirrels
Kicking off with a bang
05/26/2023
The100: Marketing bubbles, Bud Light and Cockney accents
The reaction to the reaction that created more reaction
05/12/2023
The100: Jobs to be done, efficiency reloaded & the Lucas/Spielberg bromance
The real event in London last week
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