The100: The demise of segmentation, research narcissism and the Wild West
Would you be up for this? I’m trying to gauge interest for an in-person event we’re planning in…
The100 Newsletter
All that's made us clap our hands, tap our feet, or smack our heads from the world of insights and beyond. ✋ Warning: The100 newsletter is not for those of a fixed opinion. Or ostriches.
Sign up your soul here
09/29/2023
The100: Digital inclusion, greed and Metallica
You don’t need empathy Apologies for any coffee splattering such a heading may have caused.
09/15/2023
The100: Sunken unicorns, the first chatbot and who’s in space
The artificial intelligentsia Back in 1966, an MIT professor called Joseph Weizenbaum invented the…
09/01/2023
The100: Competitors, the empathy problem and space themed playgrounds
Those 2 letters again… Unlike the metaverse (remember that?!) and NFTs, it feels like generative AI…
08/18/2023
The100: Humour as a tactic, homogenous brands and cuddly offensiveness
Listen to the consumer, or… not? First up, a clip of Steve Jobs explaining how Apple made a list of…
08/04/2023
The100: Pricing psychology, Amazon tactics and evening walks in Kyoto
The Kolenda Code Nick Kolenda has picked up a controller, hammered in Up, Up, Down, Down, Left,…
07/07/2023
The100: Artificial inquisitiveness, brand purpose and French exits
“The road to hell is paved with good intention” Nick Asbury spoke a metric tonne of sense in his 3…
06/23/2023
The100: Mondeo Man, museum of brands, and Malcolms
Soccer moms and NASCAR dads “A common trick to make a target group sound like it’s worth focusing…
Without good insights, you get bad products
Human-led video analysis and research that sorts the revelations from the rubbish, so you can make products that people really want.