--- title: Watch Me Think Blog | Fran --- [![Bombayworks logotype](https://hello.watchmethink.com/hubfs/raw_assets/public/WatchMeThink_September_2023/images/wmt-logo_inverse.svg "Bombayworks logotype")](https://watchmethink.com/) - [What we do](https://watchmethink.com/#) - [Watch Me Explore](https://watchmethink.com/what-we-do/watch-me-explore) - [Watch Me Develop](https://watchmethink.com/what-we-do/watch-me-develop) - [Watch Me Use](https://watchmethink.com/what-we-do/watch-me-use) - [Watch Me Shop](https://watchmethink.com/what-we-do/watch-me-shop) - [Who it's for](https://watchmethink.com/#) - [Consumer Insights](https://watchmethink.com/who-its-for/consumer-insights) - [Shopper Insights](https://watchmethink.com/who-its-for/shopper-insights) - [Category Management](https://watchmethink.com/who-its-for/category-mangement) - [Innovation & Product Development](https://watchmethink.com/who-its-for/innovation) - [Sensory & Consumer Science](https://watchmethink.com/who-its-for/consumer-science) - [Packaging](https://watchmethink.com/who-its-for/packaging) - [Marketing](https://watchmethink.com/who-its-for/marketing) - [About](https://watchmethink.com/about) - [The 100 Blog](https://blog.watchmethink.com/) - [Contact](https://watchmethink.com/contact) - [Login](https://watchmethink.com/dashboard) - [Sign up](https://watchmethink.com/#) - [Corporate users](https://watchmethink.com/account/register/client) - [Request registration here](https://watchmethink.com/account/register/client) - [Consumer](https://watchmethink.com/account/register/contributor) - [Get paid to review products](https://watchmethink.com/account/register/contributor) Menu # The100 Newsletter All that's made us clap our hands, tap our feet, or smack our heads from the world of insights and beyond. ✋ Warning: The100 newsletter is not for those of a fixed opinion. 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Sign up your soul here ![Untitled design2](https://hello.watchmethink.com/hubfs/Untitled%20design2.png) ![Fran](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e) ## Fran 10/02/2026 #### [The100: Fredkin’s Paradox, how to stop having ideas and the perfect circle](https://hello.watchmethink.com/blog/the100-fredkins-paradox-how-to-stop-having-ideas-and-the-perfect-circle) Apply liberally to decision paralysis Russell Davies has completely rearranged the furniture of my… 09/18/2026 #### [The100: Dyson’s toothbrush, funhouse mirrors and aerodynamic nose blowing](https://hello.watchmethink.com/blog/the100-dysons-toothbrush-funhouse-mirrors-and-aerodynamic-nose-blowing) Dyson drops anchor Watching Richard Shotton and Rory Sutherland in a round of idea ping-pong is an… 09/04/2026 #### [The100: Patterns that aren't, time well spent and the knights of Arundel](https://hello.watchmethink.com/blog/the100-patterns-that-arent-time-well-spent-and-the-knights-of-arundel) The leadership of sound bites It’s a strange old time in research and insights at the moment, eh?… 08/21/2026 #### [The100: Neurononsense, the gym test and the Republic of Olvana](https://hello.watchmethink.com/blog/the100-neurononsense-the-gym-test-and-the-republic-of-olvana) Cite me if you can If I had a cent for every time I heard “95% of purchase decisions are… 08/07/2026 #### [The100: Discount loops, The Batman Effect and crimes against the Y axis](https://hello.watchmethink.com/blog/the100-discount-loops-the-batman-effect-and-crimes-against-the-y-axis) Yellow sticker syndrome Mark Ritson has staged an intervention against price promotions and given… 07/24/2026 #### [The100: Finding the words, scrolling no more and 149,677 maps](https://hello.watchmethink.com/blog/the100-finding-the-words-scrolling-no-more-and-149677-maps) Finding the words So, you’ve got your insight (yay!). But now you need to articulate it in a way… 07/10/2026 #### [The100: Vending machine psychology, competitive rooms and yellow stripey things](https://hello.watchmethink.com/blog/the100-vending-machine-psychology-competitive-rooms-and-yellow-stripey-things) Definitely or maybe? Would you rather the chance to win something for free, or be certain of… 06/26/2026 #### [The100: Empathy maps, World Cup stats and Elias Thorne](https://hello.watchmethink.com/blog/the100-empathy-maps-world-cup-stats-and-elias-thorne) Clamber inside their head Next time you want to put yourself in someone else's shoes (and after… 06/12/2026 #### [The100: Overwhelm, artificial cognition and gastrodiplomacy](https://hello.watchmethink.com/blog/the100-overwhelm-artificial-cognition-and-gastrodiplomacy) It’s your job to make things easy Tom Goodwin has once again applied a defibrillator to marketing… [1](https://hello.watchmethink.com/blog) [2](https://hello.watchmethink.com/blog/author/fran/page/2) [3](https://hello.watchmethink.com/blog/author/fran/page/3) [4](https://hello.watchmethink.com/blog/author/fran/page/4) ![Beef\_Shampoo](https://hello.watchmethink.com/hs-fs/hubfs/Beef_Shampoo.png?width=206&height=400&name=Beef_Shampoo.png "Beef_Shampoo") ## Without good insights, you get bad products Human-led video analysis and research that sorts the revelations from the rubbish, so you can make products that people really want. 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