--- title: Watch Me Think Blog | Alistair Vince (3) description: (3) --- [![Bombayworks logotype](https://hello.watchmethink.com/hubfs/raw_assets/public/WatchMeThink_September_2023/images/wmt-logo_inverse.svg "Bombayworks logotype")](https://watchmethink.com/) - [What we do](https://watchmethink.com/#) - [Watch Me Explore](https://watchmethink.com/what-we-do/watch-me-explore) - [Watch Me Develop](https://watchmethink.com/what-we-do/watch-me-develop) - [Watch Me Use](https://watchmethink.com/what-we-do/watch-me-use) - [Watch Me Shop](https://watchmethink.com/what-we-do/watch-me-shop) - [Who it's for](https://watchmethink.com/#) - [Consumer Insights](https://watchmethink.com/who-its-for/consumer-insights) - [Shopper Insights](https://watchmethink.com/who-its-for/shopper-insights) - [Category Management](https://watchmethink.com/who-its-for/category-mangement) - [Innovation & Product Development](https://watchmethink.com/who-its-for/innovation) - [Sensory & Consumer Science](https://watchmethink.com/who-its-for/consumer-science) - [Packaging](https://watchmethink.com/who-its-for/packaging) - [Marketing](https://watchmethink.com/who-its-for/marketing) - [About](https://watchmethink.com/about) - [The 100 Blog](https://blog.watchmethink.com/) - [Contact](https://watchmethink.com/contact) - [Login](https://watchmethink.com/dashboard) - [Sign up](https://watchmethink.com/#) - [Corporate users](https://watchmethink.com/account/register/client) - [Request registration here](https://watchmethink.com/account/register/client) - [Consumer](https://watchmethink.com/account/register/contributor) - [Get paid to review products](https://watchmethink.com/account/register/contributor) Menu # The100 Newsletter All that's made us clap our hands, tap our feet, or smack our heads from the world of insights and beyond. ✋ Warning: The100 newsletter is not for those of a fixed opinion. Or ostriches. Sign up your soul here ![Untitled design2](https://hello.watchmethink.com/hubfs/Untitled%20design2.png) ## Alistair Vince 09/20/2024 #### [The100: Deflecting privilege, work friendships & grievances](https://hello.watchmethink.com/blog/the100-deflecting-privilege-work-friendships-grievances) 09/06/2024 #### [The100: Finding great stories, the black sheep paradox and friendship](https://hello.watchmethink.com/blog/the100-finding-great-stories-the-black-sheep-paradox-and-friendship) 08/23/2024 #### [The100: Lived-experiences, OODA loops and Simone Biles](https://hello.watchmethink.com/blog/the100-lived-experiences-ooda-loops-and-simone-biles) A-aye or A-nay? Erm, oh dear. Turns out that if you describe your product as using AI, it lowers a… 08/09/2024 #### [The100: Brand loyalty, innovation adoption and feeding Olympians](https://hello.watchmethink.com/blog/the100-brand-loyalty-adopting-innovation-and-daycare) Grab some popcorn… A lil’ while back we shared Mark Ritson’s article on Liquid Death neglecting… 07/26/2024 #### [The100: Storytelling, Liquid Death and climbing Mt. Everest](https://hello.watchmethink.com/blog/the100-storytelling-liquid-death-and-climbing-mt-everest) Once upon a time… Jeremy Connell-Waite sheppards us into storytelling’s Elysian Fields with his 9… 07/12/2024 #### [The100: Uncertainty, precrastination and the Simpsons](https://hello.watchmethink.com/blog/the100-uncertainty-precrastination-and-the-simpsons) 06/28/2024 #### [The100: Populist brands, creative habits and Disney’s R&D lab](https://hello.watchmethink.com/blog/the100-populist-brands-creative-habits-and-disneys-rd-lab) Much ado about consumer groups 06/14/2024 #### [The100: The great exhaustion, pivoting and the accordion](https://hello.watchmethink.com/blog/the100-the-great-exhaustion-pivoting-and-the-accordion) London calling – are you listening? 05/31/2024 #### [The100: Fixing your calendar, moneyballing and Jerry Seinfeld](https://hello.watchmethink.com/blog/the100-fixing-your-calendar-moneyballing-and-jerry-seinfeld) What happens in London… We had a grand old time with 260 of you at our ‘You are not your consumer… [1](https://hello.watchmethink.com/blog) [2](https://hello.watchmethink.com/blog/author/alistair-vince/page/2) [3](https://hello.watchmethink.com/blog/author/alistair-vince/page/3) [4](https://hello.watchmethink.com/blog/author/alistair-vince/page/4) [5](https://hello.watchmethink.com/blog/author/alistair-vince/page/5) ![Beef\_Shampoo](https://hello.watchmethink.com/hs-fs/hubfs/Beef_Shampoo.png?width=206&height=400&name=Beef_Shampoo.png "Beef_Shampoo") ## Without good insights, you get bad products Human-led video analysis and research that sorts the revelations from the rubbish, so you can make products that people really want. 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