The100 Newsletter
All that's made us clap our hands, tap our feet, or smack our heads from the world of insights and beyond. ✋ Warning: The100 newsletter is not for those of a fixed opinion. Or ostriches.
Sign up your soul here
Alistair Vince
08/23/2024
The100: Lived-experiences, OODA loops and Simone Biles
A-aye or A-nay? Erm, oh dear. Turns out that if you describe your product as using AI, it lowers a…
08/09/2024
The100: Brand loyalty, innovation adoption and feeding Olympians
Grab some popcorn… A lil’ while back we shared Mark Ritson’s article on Liquid Death neglecting…
07/26/2024
The100: Storytelling, Liquid Death and climbing Mt. Everest
Once upon a time… Jeremy Connell-Waite sheppards us into storytelling’s Elysian Fields with his 9…
06/28/2024
The100: Populist brands, creative habits and Disney’s R&D lab
Much ado about consumer groups
06/14/2024
The100: The great exhaustion, pivoting and the accordion
London calling – are you listening?
05/31/2024
The100: Fixing your calendar, moneyballing and Jerry Seinfeld
What happens in London… We had a grand old time with 260 of you at our ‘You are not your consumer…

Without good insights, you get bad products
Human-led video analysis and research that sorts the revelations from the rubbish, so you can make products that people really want.