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About the Webinar:
PepsiCo's Rebecca Lowenthal-Bell, Consumer Insights and Capability Manager, and Jenny Hearne, Watch Me Think's Head of Thinkers Thoughts, presented a webinar discuss how PepsiCo have driven change and empathy across the organization through their Human Insights Programme. Specifically on three key igniters of change at PepsiCo:
• Building change from the ground up and top down
• Driving actionable change across the business by applying a fresh lens to critical business questions
• Using technology as an enabler to change
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Introduce the consumer into the boardroom to emphasise the point that a million graphs are trying to make
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Bring consumer segments to life for everyone in the organisation. Who needs 2D personas when you have the real thing right in front of you speaking back?
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