About the Webinar:
PepsiCo's Rebecca Lowenthal-Bell, Consumer Insights and Capability Manager, and Jenny Hearne, Watch Me Think's Head of Thinkers Thoughts, presented a webinar discuss how PepsiCo have driven change and empathy across the organization through their Human Insights Programme. Specifically on three key igniters of change at PepsiCo:
• Building change from the ground up and top down
• Driving actionable change across the business by applying a fresh lens to critical business questions
• Using technology as an enabler to change
Watch Me Think offers you
...a simple way to see and understand how real people in real situations experience products and brands - in more than 40 countries - so that you can act, inspire and deliver.
Build successful trade relationships
Bringing the truth of consumer & shopper actions into your meetings
Ideate & innovate
The burden of coming up with ideas doesn’t have to rest just on you. Get your customers to do it for you either deliberately or through accident
Product & pack improvements become less risk-prone
See where, how and why people use your products at each stage of development
Win more of your arguments
Introduce the consumer into the boardroom to emphasise the point that a million graphs are trying to make
Get your teams on the same page
Bring consumer segments to life for everyone in the organisation. Who needs 2D personas when you have the real thing right in front of you speaking back?
Innovate faster, with less effort
We do the hard work for you. We recruit, collect, compile and curate. As many times as you wish and at any point in your process. We help you get to market faster, with fewer oopsies on the way.