It's said the average person (even though there's no such thing) will see about 5,000 adverts each day, yet we notice very few of them.
Why? Because our brains have learnt to tune out the superfluous, the unnecessary, the inane, the un-useful. Yet in our jobs we are expected to try and digest almost everything.
The emails. The phone calls. The meetings. The documents. The memos. The chat apps and the chats themselves (bet you could name more).
Some of us are better than others at tuning out and in.
Some of us could do with a little bit of help. A spot of guidance.
The Power Of: Finding Your Truth in Marketing was about taking care of what goes into that soft machine between your ears, so that what then comes out increases in quality and value (and not just to your business).
We have a complex, finely tuned and evolutionary remarkable machine in-between your ears. It does what even the most powerful supercomputers of today can only dream about.
In fact, they can't even do that (dream).
Yet - and especially when we get into work - we often, and unwillingly, stuff our brain full of unnecessary information. Inane viewpoints. Pointless problems.
We can even make it suffer the distortions of truths given by others - you know, those bits in your day where you find yourself scratching your head in response to something that makes no sense what-so-ever.
And like your kitchen sink, when you try stuff things down the plughole that ought not to go down there, things start to slow down, what can pass through passes through slowly, and sometimes it may even get blocked. And this happens with consumers too.
So how do you find your truth in marketing?