The Power Of: Finding Your Truth in Marketing

A series of talks from a range of experts offering strategies and tactics on how to find and communicate the truth and challenge the lies, to ensure you and your company makes decisions on fact, not fiction.
11.10.2018
London

About The Event

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It's said the average person (even though there's no such thing) will see about 5,000 adverts each day, yet we notice very few of them.

Why? Because our brains have learnt to tune out the superfluous, the unnecessary, the inane, the un-useful. Yet in our jobs we are expected to try and digest almost everything.

The emails. The phone calls. The meetings. The documents. The memos. The chat apps and the chats themselves (bet you could name more).

Some of us are better than others at tuning out and in.

Some of us could do with a little bit of help. A spot of guidance.

The Power Of: Finding Your Truth in Marketing was about taking care of what goes into that soft machine between your ears, so that what then comes out increases in quality and value (and not just to your business).

 

Finding Your Truth in Marketing

Calendar@2xhubspotOctober 11, 2018, 9am-5pm Pinpoint@2xhubspotCecil Sharp House, London NW1 7AY

We have a complex, finely tuned and evolutionary remarkable machine in-between your ears. It does what even the most powerful supercomputers of today can only dream about.

In fact, they can't even do that (dream).

Yet - and especially when we get into work - we often, and unwillingly, stuff our brain full of unnecessary information. Inane viewpoints. Pointless problems.

We can even make it suffer the distortions of truths given by others - you know, those bits in your day where you find yourself scratching your head in response to something that makes no sense what-so-ever.

And like your kitchen sink, when you try stuff things down the plughole that ought not to go down there, things start to slow down, what can pass through passes through slowly, and sometimes it may even get blocked. And this happens with consumers too.

So how do you find your truth in marketing?

  • How do you filter successfully?
  • How do you focus on the important - what is important?
  • How do you spot untruths, half-truths and nothing but the truths?
  • How you do keep creativity going when inspiration is blocked by the weight of the unnecessary?
  • How do you escape the deluge? Be selective? Focus on what matters? Make sense of it all? To see through, out, on and yonder.

Speakers

Speaker Image
Emma Kirk
Development Director, Join the Dots
John Humphrey
John Humphrey
Group Head of Insight, Nestlé
Anna Bassi
Anna Bassi
Editor, The Week Junior
Joseph O’Leary
Joseph O’Leary
Special Projects Manager, Full Fact
Anthony
Anthony "Tas" Tasgal
Author
Tom Chatfield
Tom Chatfield
Tech Philosopher
Martin Weigel
Martin Weigel
Head of Planning, Wieden & Kennedy, Amsterdam
Richard Shotton
Richard Shotton
Deputy Head of Evidence, MG OMD
Amelia Torode
Amelia Torode
Founder, The Fawnbrake Collective
Sophie Devonshire
Sophie Devonshire
CEO, The Caffeine Partnership

Sessions

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How decisions are made and how people find and use information
Emma Kirk - Development Director, Join the Dots
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Stop the noise: Filtering the inbound noise to help deliver the outbound message
John Humphrey - Group Head of Insight, Nestlé
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Finding Truth in a Superfast World
Sophie Devonshire - CEO, The Caffeine Partnership
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Tas’s Ten Top Tips for Transfixing and Transporting
Anthony "Tas" Tasgal - Author
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Find Your Truth, Make Your Change
Amelia Torode - Founder, The Fawnbreak Collective
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Becoming A Digital Gourmet
Tom Chatfield - Tech Philosopher
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Escape from fantasy
Martin Weigel - Head of Planning, Wieden & Kennedy, Amsterdam
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Marketers should stop following fads and start focussing on eternal truths
Richard Shotton - Deputy Head of Evidence, MG OMD
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Making sense of the world
Anna Bassi - Editor, The Week Junior
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How to see through bullshit and why it matters
Joseph O’Leary - Special Projects Manager, Full Fact

Location

everybody lies